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Digitisation to fuel revenue growth models: Manish Tewari
NEW DELHI: Information and Broadcasting Minister Manish Tewari has said that the ongoing digitisation process would help in building transparency in the system and enable the growth of revenue models in the broadcasting industry.
The process would also help broadcasters in identifying a balanced growth model through the increased share from the subscription revenues.
Delivering the key note address at the Seema Nazareth Award function for excellence in print media here today, the Minister said there was urgent need for key stakeholders within the media to introspect in view of the trends that had emerged as a result of corrosive discourse on one side and responsible discourse on the other.
Referring to the challenges that had emerged because of the growth of social media, Tewari said these tools had created an unprecedented potential to connect with target audience for the dissemination of news and information.
The impact of this medium was so profound that it had also integrated with the print media in the dissemination mechanism. The changing paradigm in the media landscape had resulted in creating opportunities for the journalistic fraternity.
Tewari said the institution of the Seema Nazareth Award had provided an ideal platform to encourage and inspire young journalists in the print media. He conferred the Award on Sushmi Dey and two Special Mentions on Shelly Walia and Debolina Sengupta. The Seema Nazareth Award has been instituted by Business Standard.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
