I&B Ministry
Digitisation has increased M&E revenue: MIB’s Rathore
MUMBAI: The Ministry of Information and Broadcasting (MIB) is patting its back for the digitisation success in India. Minister of State for MIB Rajyavardhan Rathore endorsed the growth of the media and entertainment industry and the benefits of digitisation.
In response to a question raised in the Lok Sabha, he said that digitisation has led to enhanced revenue generation in the industry as it enhanced benefits to consumers as well as transparency in the subscriber base. The government passed the Cable Television Networks (Regulation) Amendment Act in December 2011 for digitisation of cable television networks in a phased manner.
He also added “Digitisation enables efficient utilisation of the spectrum bandwidth and enhances the capacity to carry channels on the cable. The consumers get a wider choice of channels, improved quality of content and added services and the states benefit from lowered incidence of evasion of taxes. Cable TV digitisation has also given a boost to the indigenous manufacturing of set top boxes (STBs) and it also results in skill development & employment generation in digital environment."
Rathore cited the Federation of Indian Chambers of Commerce & Industry (FICCI) report which estimated the growth of the industry at Rs 1660 billion in 2018 from Rs 1473 billion in 2017, while the figure stood at Rs 1026 billion in 2014.
Indian M&E sector has not only seen investments from foreign behemoths only but from large domestic conglomerates. In addition to that, the current digital wave is boosting the growth faster.
I&B Ministry
MeitY proposes tighter rules for digital platforms and intermediaries
Fresh amendments aim to formalise government directions and expand content oversight.
MUMBAI: When the rulebook gets an upgrade, even the internet might need to sit up and pay attention because India’s digital regulators are clearly not scrolling idly. India’s technology regulators have proposed a fresh set of amendments to the country’s digital media and intermediary liability framework, seeking to expand oversight of online content and formalise the government’s authority to issue binding directions to platforms.
In a notice issued on 30 March, the Ministry of Electronics and Information Technology (MeitY) invited public comments on changes to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The revisions are described as “clarificatory and procedural” but are clearly aimed at strengthening compliance and enforcement.
At the heart of the proposal is a significant shift in how intermediaries, including social media platforms, respond to government advisories. A newly inserted provision would make compliance with official “clarifications, advisories, directions, standard operating procedures and guidelines” a formal part of the due diligence obligations required for platforms to retain legal immunity under Section 79 of the Information Technology Act. This change effectively elevates government communications from guidance to enforceable obligations, tightening the regulatory loop between the state and digital platforms.
The amendments also expand the scope of content oversight under Part III of the rules, which governs digital media ethics. The proposed revisions clarify that the code will apply not only to publishers but also to intermediaries hosting news and current affairs content uploaded by users. This could bring user-generated news content more directly within the ambit of regulatory scrutiny, a move likely to raise questions about platform liability and editorial responsibility.
Further, the government has proposed broadening the mandate of the Inter-Departmental Committee, a key oversight body. The committee would no longer be limited to adjudicating complaints but could also take up matters referred directly by the ministry. This shift signals a more proactive regulatory posture, allowing authorities to initiate reviews without waiting for formal grievances.
The draft builds on an already expansive framework. The existing IT Rules impose detailed due diligence requirements on intermediaries, including obligations to remove unlawful content within tight timelines, maintain grievance redressal systems, and ensure traceability in certain cases. Recent amendments have also introduced provisions addressing synthetically generated content, requiring platforms to label such material and deploy technical measures to prevent misuse.
Officials framed the latest proposals as necessary to ensure an “Open, Safe, Trusted and Accountable Internet,” while improving “legal certainty” and the enforceability of regulatory directions.
Stakeholders have been invited to submit feedback by 14 April, setting the stage for what could become another consequential evolution in India’s digital governance regime.
In the fast-moving world of online content, these tweaks suggest the government is keen to keep the guardrails firmly in place – because when the internet grows wilder, even regulators feel the need to hit refresh on the rulebook.
