I&B Ministry
Digitisation has increased M&E revenue: MIB’s Rathore
MUMBAI: The Ministry of Information and Broadcasting (MIB) is patting its back for the digitisation success in India. Minister of State for MIB Rajyavardhan Rathore endorsed the growth of the media and entertainment industry and the benefits of digitisation.
In response to a question raised in the Lok Sabha, he said that digitisation has led to enhanced revenue generation in the industry as it enhanced benefits to consumers as well as transparency in the subscriber base. The government passed the Cable Television Networks (Regulation) Amendment Act in December 2011 for digitisation of cable television networks in a phased manner.
He also added “Digitisation enables efficient utilisation of the spectrum bandwidth and enhances the capacity to carry channels on the cable. The consumers get a wider choice of channels, improved quality of content and added services and the states benefit from lowered incidence of evasion of taxes. Cable TV digitisation has also given a boost to the indigenous manufacturing of set top boxes (STBs) and it also results in skill development & employment generation in digital environment."
Rathore cited the Federation of Indian Chambers of Commerce & Industry (FICCI) report which estimated the growth of the industry at Rs 1660 billion in 2018 from Rs 1473 billion in 2017, while the figure stood at Rs 1026 billion in 2014.
Indian M&E sector has not only seen investments from foreign behemoths only but from large domestic conglomerates. In addition to that, the current digital wave is boosting the growth faster.
I&B Ministry
MIB halts news TRPs for four weeks over sensational US-Iran conflict coverage
Government flags panic-mongering in television war coverage
NEW DELHI: India’s Ministry of Information and Broadcasting directed the Broadcast Audience Research Council India (BARC) to suspend television ratings for news channels for four weeks amid concerns over sensational coverage of the ongoing conflict involving the United States and Iran.
According to media reports, the move intends to curb excessive dramatisation in television reporting that could trigger unnecessary public anxiety.
Officials have observed that several news broadcasters are amplifying developments in the conflict in ways that may fuel panic among viewers. By temporarily halting the publication of viewership data, the ministry hopes to ease the competitive pressure on channels to chase ratings through sensational content.
The suspension will remain in effect for one month for now. During this period, television news channels will continue to broadcast as usual, but their audience measurement figures will neither be counted nor released.
Authorities will monitor both the evolving geopolitical situation and the tone of television coverage during the pause. The four-week suspension could be extended if the government believes the risk of panic-mongering or sensational reporting persists.
