iWorld
Digital entertainment: FreeCharge partners ALTBalaji, Eros Now & SonyLIV
MUMBAI: FreeCharge, a digital payments platform, has announced its partnership with ALTBalaji, largest digital platform for original shows from India, to provide easy, secure and fast digital payment solutions for users.
FreeCharge, India’s leading digital payments platform today announced its partnership with ALTBalaji, largest digital platform for original shows from India, to provide easy, secure and fast digital payment solutions for users.
The company also recently partnered with Eros Now and SonyLIV to accommodate a large set of millennials’ preferences of watching their favourite movies and shows on the go and to binge watch at their convenience.
These partnerships enable FreeCharge users to subscribe and pay for leading digital entertainment services on their platforms and cater to a wide set of audiences present across. Aimed at young audience, the objective of the tie-up is to provide users easy, secure and 2-click pay and check out option for quality entertainment content.
Talking about the partnership, FreeCharge COO Ankit Khanna said, “The audience today have slowly begun shifting towards online platforms for their entertainment needs and streaming services provide innovative content with a mass appeal. We are happy to be the payment facilitators for leading digital entertainment companies such as ALTBalaji, Eros Now and SonyLIV to ensure customers get quality entertainment without any difficulty. The aim is paying for preferred movies and shows should be as convenient as accessing them online.”
FreeCharge is building an ecosystem of merchants to make consumers’ daily payment transactions frictionless and convenient. With this partnership, FreeCharge further expands its usability across more consumption buckets of its consumers. The company which has tie-ups across brands and categories both offline and online aims to become the most preferred option for digital payments by making available easy, secure and less than 10 seconds pay and check out options to consumers.
iWorld
Netflix launches Playground app to bring games and interactive play for kids
Interactive games, fresh series and returning favourites aim to blend play and learning
MUMBAI: Netflix is doubling down on kids entertainment with a major expansion of its family-friendly slate, anchored by the launch of Netflix Playground, a new interactive app designed to blend play with storytelling.
Aimed at children aged eight and under, the app allows young viewers to engage with familiar characters from shows like Peppa Pig and Sesame Street through games and activities, all within a safe, ad-free environment. The app is already live in select markets and is set for a wider global rollout later this month.
The move signals Netflix’s push to turn passive viewing into a more immersive experience. Alongside the app, the platform has unveiled a mix of new titles and returning favourites, including fresh episodes of Trash Truck and The Creature Cases, as well as a new preschool series, Young MacDonald. Popular titles such as CoComelon Lane and Ms. Rachel are also set to expand with new seasons and episodes.
Speaking about the strategy, Netflix vice president of animation series and kids and family tv John Derderian said, “We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters. We’re creating a seamless destination for discovery, learning, and play.”
The expanded offering also leans heavily on convenience for parents, with offline access, curated content, and robust parental controls designed to ensure a safe and tailored viewing experience. Features such as profile locks, content filters, and activity tracking aim to give families greater control while allowing children to explore independently.
The timing is strategic. Kids and preschool content has emerged as one of Netflix’s most-watched categories in recent years, making it a key battleground in the streaming wars. By combining games, education, and entertainment, the platform is looking to deepen engagement and build long-term loyalty among younger audiences.
With interactive play now joining its content arsenal, Netflix is not just streaming stories but inviting kids to step inside them, turning screen time into something a little more hands-on.
