Kids
Dic Entertainment debuts new animated TV series ‘Horseland’ at MipTV
MUMBAI: Dic Entertainment (Dic) will debut an all-new, adventure-driven animated series, Horseland, at MipTV 2006. The announcement was made by Dic Entertainment chairman and CEO Andy Heyward.
Horseland, which is currently in production on 26 half-hour episodes, is based on the world’s premiere web community for horse lovers, www.horseland.com, on which kids can interactively buy, sell, breed and train virtual horses, and compete with themselves and each other.
Featuring CGI and traditional animation, Dic will also debut the series in the US this August as part of the new CBS branded kids programming block, CBS’s Secret Saturday Morning Slumber Party.
Dic currently plans to synchronise the interaction between the Horseland series and the website for maximum synergy with each character having their own personal page on the site, allowing users to interact with the characters and animals from the series. Additionally, players will be able to watch past episodes as streaming video and may submit story ideas. Dic is currently also developing a unique entertainment and consumer products program for the property that will incorporate Dic’s signature “360 Degree” approach to brand building.
“Our goal is to tap into girl’s love of horses, the outdoors and adventure with this new television series that will extend the experience beyond the web community. We are thrilled to launch Horseland at MIP-TV, and look forward to working with our broadcast partners to make it a global success,” said Heyward.
Horseland is set in the greatest stable ever, where kids and their horses compete and have adventures, and the horses and other animals can talk to each other – about the humans! In this new series, virtual reality horses come together with action adventure storylines.
The episodes follow the relationships of five girls and two boys who have become fast friends trough their love of horses. Each episode features themes that deal with issues such as compassion, honesty, cooperation—both human and equine. But, like all friends, they occasionally have conflicts too.
Each character owns a unique horse, and the horses and stable dogs can talk to each other. All of the horses will be rendered very faithfully to their breeds, with precise, accurate depictions of training, grooming, riding and competition.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
