Hindi
Dhoom 3 still going strong at BO
MUMBAI: Karle Pyar Karle, a launch pad for Shiv Darshan, which afforded an ambitious release with about 1000 screens, has not been able to make any impact. A youth oriented action romance; it has failed to draw its target audience. The film opened to less than 10 per cent occupancy and has only tapered down thereafter.
The other two releases – Miss Lovely and Parathe Wali Galli, failed to draw enough audience to conduct shows.
Yaariyan scored on the strength of its music the mixed reactions of the viewers notwithstanding. The film has sailed to safe grounds with the first week collection figures of 26.25 crore.
Dedh Ishqiya, as one gathers from the viewers’ response, fell short of expectations; most preferred the earlier version. Having opened to a lukewarm response, the film maintained on the lower side to end its first week with figures of 18.3 crore.
Sholay 3-D has added 2 crore in its second week thus taking its two week total to 10.3 crore.
Dhoom 3 squeezes the box office to its last potential collecting 4.75 crore in its fourth week taking its four week tally for the Hindi version to 272.49 crore; 285.24 crore including TnT versions.
The exhibition trade is again looking forward to the Republic Day weekend release, Jai Ho, the latest Salman Khan offering for at least two weeks of throbbing box office. This time, the Khans seem to have chosen a subject with a social message. The film is based on the Chiranjeevi starrer Telugu film, Stalin (2006).
Hindi
Edstead unveils ambitious H1 2026 content slate
New originals feature Adarsh Gourav in Northeast docu-series, Aditi Kotak in Next Class, and Adil Hussain in Stories of India.
MUMBAI: Edstead just dropped a content menu so rich it could make even the pickiest viewer say “encore” because when storytelling meets substance, the binge becomes inevitable. The fast-rising Mumbai-based studio, founded by Shekhar Bhattacharjee, today revealed its H1 2026 slate, a bold expansion of premium non-fiction that blends cultural depth, innovation, and legacy into cinematic factual narratives. The lineup cements Edstead’s niche at the crossroads of authenticity and global appeal, delivering research-driven stories that stay rooted in the Indian experience while aiming for wider resonance.
Headlining the fresh originals:
- An untitled docu-series starring Bollywood actor Adarsh Gourav, who journeys through Northeast India to spotlight living cultural traditions, indigenous voices, music, oral histories, and everyday resilience. Presented by Air India Express, with Dentsu Sports and Entertainment as integration partner.
- Next Class, an eight-episode impact series fronted by entrepreneur and former Miss India Aditi Kotak, decoding career pathways, emerging fields, and real-world outcomes through leading institutions and forward-thinking disciplines.
- Stories of India with Adil Hussain, India’s first weekly OTT series dedicated to social impact, profiling organisations driving meaningful change and connecting purpose with tangible results.
- Toast to Tomorrow, exploring how leading alcohol brands craft immersive, culture-led experiences that celebrate regional identities and redefine legacy.
- No Cap Abroad – UAE Edition, following Indian students through their first week at UAE colleges—navigating homesickness, culture shock, and independence in a heartfelt coming-of-age tale.
Edstead is also returning with expanded seasons of breakout hits, The Future School (progressive Indian education), Molecules of Hope (healthcare innovation), and Great Indian Residential Schools.
Edstead founder Shekhar Bhattacharjee said, “At Edstead, we are focused on building narratives that carry depth, context, and long-term relevance. Every project begins with research and a clear purpose… Our ambition is to create globally competitive factual content from India that remains culturally grounded while shaping conversations, inspiring trust, and contributing to the growing culture economy.”
From education and healthcare to enterprise and cultural revival, the slate reflects Edstead’s full-stack approach developing original IPs and guiding them through a robust distribution network spanning digital, OTT, and broadcast. In a content world chasing quick trends, Edstead is quietly betting on stories built to last, ones that don’t just entertain, but linger long after the credits roll.
