Dharma Cornerstone parts ways as partners chart solo plans

MUMBAI: Dharma Cornerstone Agency is turning the page. The talent venture created by Karan Johar’s Dharma Productions and Bunty Sajdeh’s Cornerstone Sport and Entertainment is being reshaped as both partners head in different directions, according to media reports.

What began as a bid to bring top-tier celebrity representation under one roof is now winding down its joint structure. With each company pursuing its own strategy in a fast-evolving talent industry, the partnership has reached its final chapter.

Reports suggest that Dharma is buying out Cornerstone’s 45 percent stake in the LLP. Once the transition is complete, Dharma is expected to hold full ownership and steer the operation entirely on its own.

The move comes at a time when celebrity and creator management is splintering into more specialised, independent models. Agencies are sharpening their focus as the entertainment economy grows more crowded and competitive.

DCA has represented a starry roster featuring Tiger Shroff, Ananya Panday, Janhvi Kapoor, Tripti Dimri, Aditya Roy Kapur, Neha Kakkar and Jubin Nautiyal, along with rising names including Ibrahim Ali Khan and Shanaya Kapoor. As the curtain falls on the joint venture, both Dharma and Cornerstone are expected to manage their talent stables separately.

The industry will watch closely as the two now script their next acts.