iWorld
“Developing a unique niche has been a journey of self-discovery and experimentation”: Saurav Haldar
Mumbai: With the cricket season in full swing, Saurav Haldar’s content has become even more relevant and engaging. He has a knack for infusing humor into his takes on the Indian Premier League (IPL), providing fans with a refreshing and entertaining perspective. Haldar’s content strategy revolves around understanding his audience’s preferences and delivering content that is both entertaining and insightful. He leverages the latest trends and matches them with his unique style, ensuring that his posts are always fresh and engaging. From funny memes to reflective analysis, Haldar’s content is a perfect blend that keeps fans coming back for more.
Content creators like Haldar play a crucial role in the modern cricketing landscape. They bridge the gap between traditional sports media and the digital world, providing fans with a constant stream of engaging content. His humorous take on cricket not only entertains but also fosters a deeper connection among cricket enthusiasts.
Recently, he achieved a remarkable feat by qualifying in the top 10 from over 500 participants in the Star Sports Dream Job Campaign. This achievement highlights his exceptional ability to connect with cricket fans and create content that resonates deeply with them.
Indiantelevision.com caught up with Haldar to discuss his unique take on the sport and the strategies behind his engaging content.
Edited excerpts
On sharing your experience on making it to the top 10 in the Star Sports Dream Job Campaign and what you learned from it
Making it to the top ten in the Star Sports Dream Job Campaign was extremely amazing. There were about 500 people competing, each issue we faced during the campaign made me think deeply about how to connect with the audience. One difficult task was filming Voxpop content in Ahmedabad’s burning weather. It was difficult to talk to people and capture their comments on camera on such short notice, as the temperature rose by the hour. However, going through these challenges taught me to be determined even when things were difficult. And it was a pleasure to collaborate with and learn from other talented participants. Overall, the campaign was an amazing experience that fueled my passion for sports anchoring and content creation.
On developing your unique style and persona, often being referred to as the “Majnu Bhai of cricket”
Developing a unique niche has been a journey of self-discovery and experimentation. I’ve always been passionate about both cricket and Bollywood, so naturally, I was always inclined towards blending the two in my content. The idea of infusing cricket with humor and also the most beloved Bollywood characters like Majnu Bhai resonated with me, and I decided to incorporate that into my videos. Through mimicry and comedic elements, I found a way to entertain and engage in a way that felt authentic to me. Over time, as I continued to refine my content and explore different avenues of creativity, the persona of the “Majnu Bhai of cricket” began to take shape. It’s a fusion of my love for both cricket and Bollywood, and it’s something that has resonated with my audience, earning me that endearing nickname.
On ensuring your content stands out in a crowded space
In a space full of talented content creators, standing out requires a combination of authenticity, consistency, and innovation. Firstly, I stay true to myself and my passion for cricket, which resonates with my audience on a personal level. This authenticity helps me build a genuine connection with my viewers, fostering loyalty and engagement. Secondly, consistency is key. I strive to maintain a regular posting schedule, ensuring that my audience knows when to expect new content from me. This helps me stay relevant and top-of-mind amidst the noise of social media. Finally, innovation is crucial for staying ahead of the curve. I’m always experimenting with different formats, collaborating with other creators, and staying abreast of emerging trends in content creation. By constantly evolving and pushing the boundaries of creativity, I ensure that my content remains fresh, engaging, and distinctive in a crowded space.
On any tips or advice for aspiring content creators who want to focus on cricket or sports in general
Get right into the game. Watch matches, study players, and really get to know the sport inside out. The more you love it, the more your passion will shine through in your content. And don’t be afraid to be yourself. Find your own unique style that makes you stand out from the crowd, whether it’s being funny, analytical, or a great storyteller. Stay consistent too. Keep putting out good content regularly, even if you face challenges along the way. And never stop learning and trying new things. The world of content creation is always evolving, so stay curious and keep growing. But most importantly, remember to have fun! Creating content should be a journey that brings you joy, so enjoy every moment of it!
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
