DTH
Den-tastic rebound as profits climb despite dip in revenues
MUMBAI: Den Networks has dialled in a steady signal of profitability, even as top-line numbers took a slight dip. The cable and broadband player closed FY25 with a standalone net profit of Rs 1,173.96 million, despite a drop in annual revenue from operations to Rs 9,891.45 million, down from Rs 10,347.56 million in FY24. Total income for the year stood at Rs 12,279.77 million, marginally lower than the Rs 12,391.39 million earned in the previous fiscal.
Even with this modest revenue decline, Den managed to hold its ground thanks to tighter cost controls and robust income from other sources, which rose to Rs 2,388.32 million in FY25, up from Rs 2,043.83 million a year ago. Placement fees and employee benefit expenses remained largely consistent, while content costs dipped to Rs 5,794.60 million from Rs 6,012.47 million.
On the earnings front, profit before tax came in at Rs 1,588.47 million, and the company reported a basic and diluted earnings per share of Rs 2.46 for FY25, compared to Rs 3.68 in FY24. The total comprehensive income stood at Rs 1,178.83 million.
Den’s standalone balance sheet also reflected financial prudence, with total assets at Rs 42,496.64 million and equity capital of Rs 4,767.66 million. Cash and cash equivalents stood at Rs 106.11 million, a drop from Rs 171.73 million in FY24, reflecting increased capital expenditure and strategic investments.
On the consolidated front, Den clocked a net profit of Rs 1,967.30 million for FY25, supported by a total income of Rs 12,495.34 million and contributions from 24 subsidiaries and 5 associates. Profit attributable to the parent company’s shareholders was Rs 2,000.62 million. Its cable distribution segment remained the primary revenue driver, raking in Rs 9,780.35 million, while broadband contributed Rs 453.73 million.
Den also made headway in cost management across its subsidiaries. Depreciation and amortisation dropped year-on-year from Rs 1,128.10 million to Rs 1,057.65 million. Total liabilities declined to Rs 4,825.45 million from Rs 4,630.70 million, with the company maintaining a strong equity base of Rs 36,596.46 million, including Rs 400.81 million in non-controlling interest.
Cash from operating activities stood at Rs 183.00 million, down from Rs 836.28 million in FY24, largely due to higher outflows in tax and receivables. The company closed the year with cash reserves of Rs 159.23 million.
Auditors Chaturvedi & Shah issued an unmodified opinion on both standalone and consolidated financial statements, confirming the company’s clean financial health.
With a focus on digital transformation and regional expansion, Den seems poised to keep its broadband and cable businesses in sync with the shifting currents of India’s media landscape.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
