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DD seeks I&B, IOA intervention in C’wealth Games telecast rights

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NEW DELHI: Fazed by high cost of acquisition, the Indian pubcaster Doordarshan has written to the government and the Indian Olympics Association (IOA) seeking intervention, if needed, in a case relating to the telecast rights of the Commonwealth Games, 2006.

Confirming the development to Indiantelevision.com today, Prasar Bharati CEO KS Sarma said, “We have written to the sports and the information and broadcasting ministries and the IOA last week hoping some help would be forthcoming in the issue of Games telecast for which, too high a figure has been quoted.”

According to Sarma, though Prasar Bharati, which manages DD, is negotiating through the Asian Broadcasting Union (ABU), the management committee of the Commonwealth Games 2006, to be held in Australia, is “continuing to play tough.”

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The issue also came up during a Board meeting of Prasar Bharati earlier this week where no solution could be offered.

The organisers of the 2006 C’wealth Games feel that since Delhi is hosting the Games in 2010, DD would fall in line. “It is this attitude of the Games’ organising committee that is irksome and we have refused to negotiate with an agent for this,” Sarma added.

Sarma is not only the chief executive of Prasar Bharati and the president of the Indian Broadcasting Foundation, but is also an important office-bearer of the multi-country apex body ABU, a powerful organisation of Asian broadcasters who wield considerable influence through their respective governments and fears of a blackout of the Commonwealth Games in Asia has been haunting the Games’ managers with ABU not willing to accept certain monetary terms.

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It has been pointed out by Sarma that a financially beleaguered Prasar Bharati would find it difficult to cough up the demanded price – over $ 5,5000 – from the organisers of Melbourne 2006. Last time round, DD had paid $ 200,000 for the rights.

“We are a public service broadcaster, but on the other hand the government is threatening to slash financial aid too. Under such circumstances, we would need help from the government if we are to acquire the Games telecast rights for the Indian region,” Sarma counter-punched at criticism that DD ought to acquire the rights for the benefit of millions of Indians.

Sarma also feels that the potential of netting high advertising revenue seems remote in events like Commonwealth Games.

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DD is the biggest broadcaster in India in terms of reach, covering over 90 per cent of the population through terrestrial and KU-band transmission, compared to 40-odd million of cable homes in the country.

TV viewership in rural areas, according to latest figures collated by DD’s in-house audience research, indicates was 69.9 per cent, while in urban areas it was 59 per cent. Amongst all TV channels in rural areas, the highest viewership was for DD National (44.1 per cent), followed by its regional services.

The Commonwealth Games has over a period of time unveiled new sponsors even as it confronts threats of a television blackout in Asia leading to a fall in revenue.

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Games chairman Ron Walker has been quoted by international media as not being too concerned by suggestions that TV rights have shot up as much as 700 per cent than what was charged for the Manchester 2002 Games and which, could result in Indian and Asian broadcasters boycotting Melbourne 2006.

According to Walker, there was no rush to finalise negotiations. “We have put out a price and they’re all considering it, so they haven’t said no to us, they haven’t said yes to us,” ABC Radio in December had quoted Walker, who added, “Bear in mind that Delhi in India is hosting the 2010 Commonwealth Games and the transmission is vital to them.”

Melbourne 2006 has said that it would have no trouble selling broadcasting rights to Asia despite claims that the asking price was too high. Broadcasting rights have been negotiated so far with the Nine Network in Australia, and with companies in Canada and New Zealand.

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The sponsors and partners that Melbourne 2006 has managed to rope in Include Telstra (Official Telecommunications Partner), Nestle Peters, national Visa, Australian airline Qantas, Konica Minolta, Hudson and Coates Hire.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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