News Broadcasting
DD, MTV to premiere MTV Music Summit on 30 Nov
MUMBAI: It was a fun evening alright, but it was with a good cause.
Around 35 thousand screaming youngsters joined in to watch MTV VJs, Bollywood actors and Indian music artistes to rock at the third MTV Music Summit for AIDS held on 15 November at MMRDA Grounds, Mumbai, to support life and stop the discrimination against people living with HIV/AIDS. The music summit will premiere into 80 million Indian homes at 9:30 pm on Doordarshan and 5:00 pm on MTV India on 30 November 2003.
The event boasted of attendance including likes of Dino Morea, Diya Mirza, Fardeen Khan, Gulshan Grover, Hrishita Bhatt, Isha Koppikar, Mandira Bedi, Meghna Naidu, Riya Sen, Ruby Bhatia, Zayed Khan, Abhijeet, Babul Supriyo, Baba Sehgal, DJ Aqeel, Hema Sardesai, Mika, Raghav, Suchitra K, Sunidhi Chauhan, Sukhbir, Shaswati, Shreya Ghosal, Shreekant, Vaishali Samant and Vedic Chant.
Brought in partnership with UNDP and was presented by Sony Hi-Fi, the communication partner for the music summit was TATA Indicom.
The summit was kicked off by Sahara, a group of 15-24 year olds living with HIV/AIDS, who performed their brand of music. The event was sponsored by United Nations Development Programme (UNDP). Next was performance by ‘Dancing Feat’, a Committed Communities Development Trust (CCDT) project for children at risk to HIV/AIDS. The event was funded by Family Health International (FHI) and the kids performed on a special dance sequence choreographed by Shiamak Davar.
Besides Haath Se Haath Milaa, produced by BBC India, shot a behind-the-scene episode of the MTV Music Summit for AIDS with humsafars (a groups of teens at risk of HIV/AIDS).
Said Alex Kuruvilla, Managing Director, MTV Networks India: “At MTV, we believe awareness and education are the most effective ‘vaccines’ for AIDS. With the third MTV Music Summit for AIDS, we continue to raise awareness about HIV/AIDS, promote prevention and fight stigma. Providing a massive trust to this initiative, for the second year in a row, is the country’s terrestrial channel – Doordarshan, who will air the MTV Music Summit for AIDS into 80 million Indian homes. “
GO 92.5 FM, the radio partner, broadcast the summit live while Doordarshan is the television partner. The ground partners were Coca-Cola, Barista, Shoppers Stop and Rotaract Club, Bombay Hills South. Intercontinental The Grand, Mumbai was the hospitality partner.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
