News Broadcasting
DD, MTV to premiere MTV Music Summit on 30 Nov
MUMBAI: It was a fun evening alright, but it was with a good cause.
Around 35 thousand screaming youngsters joined in to watch MTV VJs, Bollywood actors and Indian music artistes to rock at the third MTV Music Summit for AIDS held on 15 November at MMRDA Grounds, Mumbai, to support life and stop the discrimination against people living with HIV/AIDS. The music summit will premiere into 80 million Indian homes at 9:30 pm on Doordarshan and 5:00 pm on MTV India on 30 November 2003.
The event boasted of attendance including likes of Dino Morea, Diya Mirza, Fardeen Khan, Gulshan Grover, Hrishita Bhatt, Isha Koppikar, Mandira Bedi, Meghna Naidu, Riya Sen, Ruby Bhatia, Zayed Khan, Abhijeet, Babul Supriyo, Baba Sehgal, DJ Aqeel, Hema Sardesai, Mika, Raghav, Suchitra K, Sunidhi Chauhan, Sukhbir, Shaswati, Shreya Ghosal, Shreekant, Vaishali Samant and Vedic Chant.
Brought in partnership with UNDP and was presented by Sony Hi-Fi, the communication partner for the music summit was TATA Indicom.
The summit was kicked off by Sahara, a group of 15-24 year olds living with HIV/AIDS, who performed their brand of music. The event was sponsored by United Nations Development Programme (UNDP). Next was performance by ‘Dancing Feat’, a Committed Communities Development Trust (CCDT) project for children at risk to HIV/AIDS. The event was funded by Family Health International (FHI) and the kids performed on a special dance sequence choreographed by Shiamak Davar.
Besides Haath Se Haath Milaa, produced by BBC India, shot a behind-the-scene episode of the MTV Music Summit for AIDS with humsafars (a groups of teens at risk of HIV/AIDS).
Said Alex Kuruvilla, Managing Director, MTV Networks India: “At MTV, we believe awareness and education are the most effective ‘vaccines’ for AIDS. With the third MTV Music Summit for AIDS, we continue to raise awareness about HIV/AIDS, promote prevention and fight stigma. Providing a massive trust to this initiative, for the second year in a row, is the country’s terrestrial channel – Doordarshan, who will air the MTV Music Summit for AIDS into 80 million Indian homes. “
GO 92.5 FM, the radio partner, broadcast the summit live while Doordarshan is the television partner. The ground partners were Coca-Cola, Barista, Shoppers Stop and Rotaract Club, Bombay Hills South. Intercontinental The Grand, Mumbai was the hospitality partner.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
