News Headline
DD India topples Republic TV from pole spot in week 5 of BARC data
MUMBAI: DD India in its third week of being in top 5 list climbed up to the number one spot casting aside the likes of Republic TV in English news genre in BARC India week 5. This week all the genres saw a spike in impressions as the seven days consisted of Republic Day and Budget Day. Zee News witnessed some movement in terms of positioning in Hindi news genre rural and urban market.
English news
The genre saw a spike in viewership on the back of Republic day and Budget day. DD India’s viewership almost tripled from 596 impressions ‘000 to 1503 impressions ‘000 which assisted the channels to climb at number 1 spot, leaving behind Republic TV which was dominating the genre since its launch in 2017. India Today Television and CNN News18 are at fourth and fifth position after interchanging their positions.
Week 5: Saturday, 26th January 2019 to Friday, 1st February 2019
English business news
The English business news genre saw no changes in terms of position, but the top two players CNBC TV18 and ET Now saw good spike in the impressions.
Hindi news (U+R)
The Hindi news genre saw no changes in terms of position, but all the channels witnessed spike in the impressions.
Hindi news rural
Zee News and ABP News are at third and fourth positions after interchanging their position compared to last week.
Hindi news urban
Zee News and India TV climbed up a slot to second and third position. News18 India dropped two slots to the fourth position but witnessed a slight spike in impressions.
