DTH
DD commences e-auction of six slots for its DTH Platform
NEW DELHI: In an effort to reach its target of 97 channels by the end of this year, Prasar Bharati is auctioning six slots on its free-to-air direct-to-home platform DD Direct Plus by e-auction.
A Bangalore based private firm – Synise Technologies – has been chosen to conduct the e-auction which commenced yesterday.
It is also learnt that Prasar Bharati is considering carrying out a change in its policy to try and get the best of channels on its DTH service.
Currently, Doordarshan’s DTH platform offers 59 channels of which 30 are private, 21 of DD, Lok Sabha TV, Rajya Sabha TV and two channels run by the UGC.
Four foreign channels – NHK, ABC, France 24 and Russia Sunday – complete the bouquet of channels on the DTH wing.
“The capacity to carry channels on our DTH wing is set to increase significantly as Doordarshan is planning to buy equipment that will allow it to utilise an additional transponder on satellite INSAT 4B,” a DD official told indiantelevision.com.
Prasar Bharati CEO Jawhar Sircar has earlier said another aspect that the broadcaster is considering is how it can get better quality channels on its DTH wing. “We are considering framing a policy by next year which will allow the best of channels to be shown on our DTH platform,” Sircar said.
There was a need to consider a new policy which would be transparent but also to ensure that the best of channels prefer to come to the Doordarshan platform so that they can be shown to viewers all across the country, he said.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
