iWorld
Darwin effect: 3-4 telcos may Jio after potential M&As
MUMBAI: When you can’t fight them, join them. Discretion is the best part of valor — are some of the quotable quotes that one has heard. They seem to be proving right in the context of the neck-and-neck race among the existing rivals and a new entrant in the Indian telecom space.
The new entrant Reliance Jio has caused a considerable disruption in the space. No matter it is working out to the benefit of the consumer and helping the industry expand albeit at a much lower cost to the end-user, well-entrenched rivals now are on a slippery wicket.
Vodafone India for example is considering its options of a possible merger with one of the existing rivals. Or, the things could take such a turn that it may be inclined to join the tough new entrant — Jio.
On the other hand, the leading telco Bharti Airtel too launched a number of schemes to face competition. Meanwhile, Airtel is reportedly in discussion to buy Telenor’s India business in a deal that will involve taking on debt of Rs 1,500 crore to take on Reliance Jio. Telenor operates in six of the 22 telecom circles in India and offers 2G services to its 45 million users.
Although, there were reports that Vodafone may be seeking merger with Idea or Jio, experts believe a merger with the former was a possibility. Vodafone had launched several tariffs to browbeat competition from Airtel and Jio. The Indian unit is reportedly seeking a merger with one of the top telecom companies following intensified competition. Vodafone may be keen for a possible tie-up with Idea, Jio or another of the top three providers. Jio’s aggressive tariffs and heavy investments started impacting competitor a few weeks after it entered.
Experts opine that the industry is prepared for a major consolidation with smaller companies such as Telenor likely to be bought over and middle-level companies such as Reliance Communication and Aircel seeking mergers. The exercise will eventually leave space for some 3-4 players.
But, there is some apprehension. With two decades of existence, it may be a bit early to expect merger for Idea or Vodafone. Vodafone may rather go for a buyout.
In September 2016, Vodafone invested Rs 47,700 crore in the Indian unit, most of which was used to reduce debt to Rs 35,430 crore by the end of second quarter of 2016-17. By September, the Indian company had 200 million mobile customers. In November, Vodafone cut the valuation of its Indian unit by GBP 5 billion owing to stiff competition.
iWorld
Personalised streaming: JioHotstar’s new AI voice feature reads your mood to suggest shows
The streaming giant ditches the scroll for a “conversational” AI that understands moods, cricket and Hinglish
MUMBAI: The era of the endless scroll may finally be over. JioHotstar has officially flicked the switch on its “Conversational Voice Discovery” (CVD) feature, a high-tech overhaul designed to turn the hunt for a Friday night film into a natural chat. Developed in a landmark partnership with OpenAI, the tool moves beyond clunky keyword searches, allowing users to find content by describing their mood, context or even the most bizarre viewing scenarios.
The feature is vision of Uday Shankar, vice chairman of JioStar, whose goal is to eliminate “content overload” by replacing the tedious, traditional scroll with natural dialogue. By leveraging ChatGPT’s ability to grasp context and cultural nuance, the new mobile interface allows users to bypass menus entirely, turning search into a seamless conversation.
The launch, which rolled out across India this month, sees a ChatGPT-powered interface integrated directly into the heart of the app. Instead of typing “action movie” into a sterile search bar, viewers can now speak to their devices as if they were asking a well-read friend for a tip. For now, the feature is exclusive to the mobile app, with a rollout for Connected TV (CTV) expected in later phases.
Beyond the keyword
The CVD feature is built on what JioStar calls “Multilingual Cognitive Search.” It is designed to interpret nuance rather than just matching text. If you tell the app, “I’ve had a long day, give me something mindless and funny,” it won’t just look for those words in a title; it will sift through 300,000 hours of library content to find a light-hearted sitcom or a stand-up special that fits the vibe.
The tech is natively multilingual, catering to India’s diverse linguistic landscape. Users can switch effortlessly between languages—asking for “Koi light-hearted comedy dikhao” (show me some light-hearted comedy) or requesting a “Thriller hai but zyada dark nahi chahiye” (a thriller that isn’t too dark).
Real-time curiosity and live sports
Perhaps the most ambitious aspect of the rollout is its integration with live sports. During a high-stakes cricket match, the AI acts as a digital companion. Fans can ask, “Who is the top scorer right now?” or “Show me that last wicket again,” and the system will pull the relevant data or clips instantly. It even attempts to explain the “why” behind the crowd’s energy, responding to prompts like, “Why is everyone reacting like that?” by contextualizing on-field events.
A shift in streaming strategy
The move is part of a broader reimagining of the entertainment experience following the massive merger between JioCinema and Disney+ Hotstar. Uday Shankar noted that the goal is to make premium entertainment “truly accessible” by embedding AI at the core of the user journey. By anticipating culture and context, the platform hopes to kill off “decision fatigue.”
For OpenAI, the partnership represents a major play in the Indian market. Fidji Simo, the head of applications at OpenAI, said the goal was to turn a “one-way” passive consumption experience into a “deeply personal conversation.”
As the feature goes live for millions of subscribers, the message from Bombay House is clear: the remote control is becoming obsolete. Whether you’re looking for a show that “feels like a rainy Sunday afternoon” or a crime series with a “strong female lead but not too violent,” all you have to do is ask.
