iWorld
Danube Properties presents OTTplay Awards 2023: Recognising the best in Indian OTT
Mumbai: The second edition of the highly anticipated OTTplay Awards 2023, took the entertainment industry by storm with a star-studded gala that set the stage for a night of unparalleled glamour and recognition. Held at the iconic Taj Lands’ End in Mumbai, the event commenced at 8:00 PM on 29 October 2023 and brought together the best of India’s thriving OTT (Over-The-Top) entertainment industry.
At the prestigious OTTplay Awards 2023, an array of outstanding talents took centre stage. Notable among the winners was Kajol, who secured the award for Best Debutant Female in recognition of her remarkable performance in “The Trial.” The OTT Performer of the Year was Rajkumar Rao, and Aditi Rao Hydari received the Female OTT Performer of the Year award. Rana Daggubati was honoured as the Most Promising Actor, while Karishma Tanna clinched the title of the Most Promising Female Actor in OTT. The coveted title of Best Film of the Year was bestowed upon “Darlings,” making it a night to remember for all involved.
OTTplay Awards, known for celebrating excellence in digital content across various genres, recognized outstanding achievements in more than 30 categories. The event’s unique distinction lies in its mission to honour India’s rich cultural diversity and its contribution to digital entertainment. This year’s edition marked a significant milestone, as it became the first-ever PAN-INDIA OTT Award, perfectly embodying the spirit of “One Nation, One OTT Award.
Danube Group founder, and chairman Rizwan Sajan said, “OTTplay Awards is more than just a partnership; it’s a recognition of the transformative power of digital entertainment. In a world where storytelling knows no boundaries, these awards celebrate the visionaries who redefine narratives and captivate global audiences. From the perspective of Danube Properties Dubai, we firmly believe that our support for this platform is not solely an investment in innovation; it stands as a resounding testament to our unwavering commitment to pushing the very limits of what can be achieved in the realm of content creation.”
OTTplay CEO and co-founder Avinash Mudaliar shared his enthusiasm about the success of the OTTplay Awards 2023, stating, “This year’s OTTplay Awards have truly exemplified the diversity and excellence within India’s digital entertainment space. We are honoured to recognize the outstanding contributions of the industry’s finest talents across a wide array of categories. It’s not just an award show; it’s a celebration of our remarkable stories, brilliant storytellers & the ones who bring it to life. We are proud to have created the first-ever PAN-INDIA OTT Award”
The OTTplay Awards 2023 have undoubtedly raised the bar for recognising excellence in the Indian OTT industry. The event’s commitment to celebrating the unity of India’s diverse cultural landscape reflects the spirit of our times. As we look ahead, we anticipate even greater achievements and innovation in the world of digital entertainment.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
