iWorld
Danish Aslam to talk about the art of directing a web series at Vidnet Masterclasses
MUMBAI: Director Danish Aslam will join the revered list of speakers at the upcoming Indiantelevision.com’s Vidnet Masterclasses, being hosted at The Westin, Mumbai, on 4 October. Aslam, who has worked in Bollywood and for web both, will be distinguishing between the two forms of media for the audience.
Vidnet Masterclasses are an Indiantelevision.com initiative to facilitate the creative process of young and aspiring creators willing to work in the digital domain. The Masterclasses will host directors & editors, and writers who will be talking to the audience directly about the craft of video creation.
Aslam had started his career as an assistant director on feature films & TV commercials, eventually ending up at with Yash Raj Films, where he was the First AD on movies like Salaam Namaste, Fanaa & Ta Ra Rum Pum. His first directorial venture was Break Ke Baad, starring Imran Khan & Deepika Padukone.
He has directed web series like season 2 of It’s Not That Simple, season 1 of Timeout, and Flesh. Apart from that, he has also directed TV shows like Siyaasat (Epic) & Kabhi Aise Geet Gaya Karo (Disney).
Other speakers at the Masterclasses include Raghav Subbu, Dhruv Sehgal, Jaya Mishra, Puneet Krishna, and Siddharth Mishra.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
