GECs
Dangal TV prepares to scale up ambition with new play
MUMBAI: When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy. Creating unique yet mass content continues to remain a challenge for creators in the industry. While there are tried and tested formats of kitchen politics, dramas and reality shows, building products like Zee’s Kumkum Bhagya, Colors’ Naagin 3 and Dance Deewaneand Star Plus’s Yeh Rishta Kya Kehlata Hai requires a golden touch.
In a bid to compete with the big boys and capture the imagination of India’s rural populance, Enterr10’s free to air (FTA) channel Dangal TV is in the process of making an interesting play.
The channel is set to undergo a face lift along with the addition of new original shows to its bouquet of offerings.
Speaking to Indiantelevision.com, Dangal TV MD Manish Singhal said, “We will not change the name of the channel, only the logo, tagline and the entire graphics of the channel, the kind of promos that we make, etc will be changed in a bid to make the classier version and which will define its personality of Dangal TV. We will not change the programming line-up, instead, we will launch the show one by one and will go with it slowly and gradually,” he said.
The channel will launch a show titled Pakistan ki Dulhania from the Jay Mehta production stable, to be aired by August end. Sagar Arts will produce Shani, which will take two more months to go on air, while Jaani Dushman, produced by Contiloe, will be aired mid September.
The channel also has plans to launch yet another show (name hasn’t decided yet) based on the story of Naagin, produced by Dinesh Bansal, to be aired on 30 July.
When it comes to promoting and marketing the channel's brand, Singhal stated that he believes in the power of word of mouth. He also confirmed that the rebranding process could take up to a month.
Dangal TV stood at sixth position from seventh position in the BARC week 28 in the GEC rural market as compared to the previous week with 244443 impressions (000s) sum.
Enterr10 intends to dive deeper into the regional space with the launch of its Bengali GEC and a movie channel, set to go on air within the next four months.
The company also operates Bhojpuri and Marathi movie channels Bhojpuri Cinema and Fakt Marathi respectively.
Editor's note: The spokesperson of Contiloe has denied being in talks with Dangal TV on any show
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
