GECs
Dangal TV emerges as leader across Hindi GEC’s prime time slots
Mumbai: Among the top 10 Hindi GEC channels, Dangal TV emerged as the undisputed leader in the prime time slot (1900–2200 hours) with 233 million impressions and a relative share of 20 per cent in HSM.
The most recent BARC data in week ’22 shows that Dangal TV continues to dominate and holds the number one position in prime time with the highest relative share.
All five of the channel’s original shows, which are ruling the roost in the prime time slot, including Rakshabandhan Rasal Apne Bhai Ki Dhaal, Nath Zevar Ya Zanjeer, Mann Sundar, Sindur Ki Keemat, and Rang Jaun Tere Rang Mein, made the top five list across all FTA and paid GEC channels. The five prime-time shows from 7:30 p.m. to 10:00 p.m. have consistently attracted high TRPs and dominated the market since their debut.
Speaking on the achievement, Dangal TV managing director Manish Singhal said, “We’ve always wanted Dangal TV to be reflective of our deep-rooted understanding of the Hindi heartland and the fiction category, and it’s a huge achievement for these shows to gain mass popularity in urban markets as well.”
“The TV penetration in the rural market has shown impressive increment, and that’s leading to great consumption of content as well. We are going all guns blazing to maintain and grow this connection with our audience,” he further added.
With the intention of further entertaining the audience, some of the upcoming shows and exciting story lines include Control Room and Jai Hanuman.
In September, two new family dramas will premiere: the second season of Palko ki Chao Mein and Janam Janam.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
