iWorld
Dance Your Style 2024: Register now for the year’s hottest event
Mumbai: Get ready for the electrifying return of Red Bull Dance Your Style 2024, igniting the stage in India! The World Finals ensure an extraordinary display of global dance talent against the vibrant backdrop of India’s culture and dynamic atmosphere.
Red Bull Dance Your Style 2024 introduced an exhilarating dual audition format, seamlessly blending Online and Offline auditions. This exceptional competition summons the finest international street dancers to showcase their prowess in thrilling 1-on-1 battles, challenging performers globally. The event takes spontaneity to greater heights with unpredictable tunes, spanning from electrifying Bollywood hits to timeless classics, setting the dancefloor ablaze. The DJs curate an eclectic mix that ensures everyone gets into the groove, adding a vibrant rhythm to this dynamic street dance spectacle. Express your unique style and secure your spot on the global stage! Here’s the twist – the audience steps into the role of the judge! Following intense regional rounds, the spectators become the ultimate decision-makers, wielding pluck cards of red or blue, determining their victor in this dynamic street dance spectacle.
Embark on a thrilling journey with Online auditions from February 3 to 25 February 2024, marking the exciting start for dance enthusiasts to showcase their talent globally. Offline auditions kick off on various dates and locations starting 17 February. Ensure your selected city aligns with your region of residence for a dynamic offline audition experience across diverse cities in India. Get ready to make your mark in this one-on-one street dance battle!
Participants stand a chance to win exciting prizes, including the opportunity to represent India at the Pre-Final during the prestigious Red Bull Dance Your Style World Final. A generous cash prize of Rs 1,00,000 adds a competitive edge to the dance extravaganza. Successful participants can collaborate with International Dancers, and secure a spot on the RedBull.in the platform, and amplify their unique dance styles.
Break free, let the rhythm guide you, and make your mark at Red Bull Dance Your Style 2024! For updates, visit redbull.in/danceyourstyle, and follow us on Instagram and Facebook. Red Bull Dance Your Style is not just a competition; it’s a celebration of individuality and diverse dance styles on a global stage. Join the movement and let your dance style speak for itself!
Online auditions –
https://participate.redbull.com/en/events/red-bull-dance-your-style-india/2024
Offline auditions –
https://participate.redbull.com/en/events/red-bull-dance-your-style-india-offline/2024
For information on Red Bull Dance Your Style India:
https://www.redbull.com/in-en/events/red-bull-dance-your-style-india
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
