Kids
Da Vinci Learning partners with Maska Pav and Fourth Dimension
MUMBAI: Post the successful launch of Kids HD, Da Vinci Media today announced two key strategic partnerships in India – with Maska Pav, a media production house, and Fourth Dimension Media Solutions, a media outsourcing firm.
Maska Pav will be involved in on air promotions and packaging of content for Da Vinci Media’s educational channel Da Vinci Learning in India. Maska Pav is a 360- degree media production house that produces content for digital series, television commercials, music videos, television shows, documentaries etc.
The mandate for Fourth Dimension Media Solutions which is a part of SRM Group includes an effective engagement with advertisers and amplification of the channel’s presence across India while developing widespread and integrated relationships with leading national and regional advertisers.
The primary goal for these partnerships is focused on creating and developing compelling integrated advertising and marketing solutions for brands that partner with Da Vinci Learning, keeping in mind the channel’s philosophy and ethos.
Commenting on these associations Da Vinci Learning, India MD Mohit Anand said, “We see a huge demand for soft skill based knowledge programming that is fun and interactive. These partnerships will enable us to cater to the market in a customized format and help amplify our presence across the country. We have entrusted our partners with a valuable mandate and are confident that their expertise will help us in developing widespread and integrated relationships within the industry eco-system.”
Maska Pav Productions Private Limited founder, promoter and MD Kirk Peter said, “Our collaboration with Da Vinci will allow us to enliven our vision of creating content with lasting impressions. We are looking forward to supporting Da Vinci Learning in showcasing their differentiated content that is safe and relevant for entertaining the whole family.”
“Da Vinci Learning’s mandate for us is being truly valued by our team. Our association demonstrates the commitment towards delivering results and the understanding of the market space. It is just the beginning and we look forward to translating our plans in to actual delivery in terms of strengthening the brand presence across India,” Fourth Dimension CEO Shankar B said in parting.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
