iWorld
Cryptocurrency ads back on Facebook
MUMBAI: Get ready for bitcoin ads in your Facebook feed once again. Social network platform Facebook that had banned cryptocurrency ads in January 2018 has now permitted the advertisement of cryptocurrency on newsfeed.
At the time, Facebook announced that it will prohibit ads that promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency. Facebook product management director Rob Leathern in a blogpost had said, “This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices. We will revisit this policy and how we enforce it as our signals improve.”
Now, after nearly six months since the announcement, Mark Zuckerberg led company has allowed “some ads” around the digital currency while it is working to ensure that they’re safe. Starting yesterday, the network has updated its policy to allow ads that promote cryptocurrency and related content from pre-approved advertisers.
However, that doesn’t mean that you will see a flood of content from over 1600 cryptocurrencies in the world. Facebook wrote in a blog post that advertisers will still have to get Facebook’s consent and approval by submitting an application that includes any licences they have obtained, whether they are traded on a public stock exchange, and other relevant public background on their business.
Given these restrictions, not everyone who wants to advertise will be able to do so. But the social network giant is willing to listen to feedback, look at how well this policy works and continue to study this technology so that, if necessary, it can revise it over time.
However, Facebook will continue to prohibit ads that promote binary options and initial coin offerings. Users can report content that violates the advertising policies by selecting ‘report ad’ in the upper right-hand corner of any advertisement.
While Facebook, Google and Twitter banned cryptocurrency ads, Facebook is the first one to partially roll back.
iWorld
Hari Om OTT partners Amazon MX Player to widen devotional reach
Spiritual stories find a bigger stage as platform eyes global audiences
MUMBAI: Hari Om OTT is taking its faith-first storytelling to a wider audience, signing a strategic distribution deal with Amazon MX Player that places its entire content library on the popular streaming platform.
Launched in June 2024, Hari Om OTT has carved a niche in devotional and spiritual content, offering shows rooted in Indian mythology and cultural traditions. With this new partnership, both its existing catalogue and upcoming originals will now be available on Amazon MX Player, making access easier for viewers across the country.
The collaboration also stretches beyond borders. To scale its global footprint, the platform’s content will additionally be available on Amazon Prime Video, opening the doors to international audiences seeking culturally rich, faith-based narratives.
Hari Om OTT’s growing slate includes titles such as ‘Mata Saraswati’, ‘Jai Mahalakshmi’, ‘Jai Jagannath’ and ‘Shri Tirupati Balaji’, with several new originals currently in the pipeline as part of this expansion.
Speaking on the development, executive vice president group Priyannka Chaurasiya described the partnership as a significant step forward. She noted that the platform has always focused on stories deeply rooted in Indian history but with universal appeal. Aligning with a platform that has a vast global reach, she said, allows these stories to travel further and resonate with audiences worldwide.
With this move, Hari Om OTT is not just widening its reach but also placing devotional storytelling firmly in the mainstream streaming conversation, where faith meets format and tradition finds a digital stage.
