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Cricket live show – reigning over 400 million viewers on TV
Cricket Live – The pre/post-match show surrounding live matches on Star Sports during cricket mega events like TATA IPL and Cricket World Cups has for long delivered an astounding scale on television. In TATA IPL 2023 Cricket Live reached 407 million viewers on Star Sports, a scale like never before (BARC). In the ongoing season of TATA IPL, the show has already reached 334 million unique viewers in just 29 days, a new record for Star Sports. In fact, as per BARC 80% of the live match viewers on television watch Cricket Live.
The Ultimate ‘Impact’ Show
As per BARC, in less than 30 days, Amul Cricket Live has amassed 344 million viewers, a scale like never before on Star Sports during the Incredible Premier League. Just a month’s reach of Cricket Live is 3X or more of the full season reach of the largest shows on television including reality, comedy and dance shows which range between 100-120mn. In fact,a full season’s reach of Cricket Live on television is almost equivalent to the combined reach of these shows. Even the single day reach of Cricket Live on TV in the TATA IPL Final last year was 126 million, equivalent to the full season reach of the biggest reality show of the year.
Viewership Growth Across Audience Segments on Cricket Live
The unrivaled passion for cricket has attracted viewers across segments on Cricket Live and the viewership growth across these segments has been robust over the last couple of editions. 45% of Cricket Live viewers on TV are female, growing by a staggering40% over 2022. Youth is another segment that has showcased a massive increase growing 40% over two editions. In terms of affluent viewers, Cricket Live has witnessed a 35% growth in viewership, showcasing high affinity towards premium audiences. (BARC Data)
High Impact Visibility Across the Star Sports Network
Cricket Live is broadcast across the Star Sports network,spanning across multiple language feeds, bringing in a regional flavor to the broadcast. Featuring across these feeds are 100+ cricket legends and experts joining a host of TV anchors that have become household names in India.
Stay tuned to know more about the ways in which brands leverage Cricket Live.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
