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Connected TV is the surprise story of the season as the tournament cements its position as the biggest live sports event in India
India–England semi-final records 65.2 million peak streams
14.7 bn minutes consumed as India win sparks 81 per cent digital surge.
MUMBAI: Cricket fever has turned into a full-blown phenomenon as the ICC Women’s Cricket World Cup India 2025 smashes viewership records faster than a boundary off...
MUMBAI: Kabaddi is no longer just heard in a single tongue, it’s shouting from the rooftops in eight. As the Pro Kabaddi League (PKL) Season 12...
