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A new ICC Women’s T20 World Cup campaign aims to turn admiration into fandom
Connected TV is the surprise story of the season as the tournament cements its position as the biggest live sports event in India
India–England semi-final records 65.2 million peak streams
14.7 bn minutes consumed as India win sparks 81 per cent digital surge.
MUMBAI: Cricket fever has turned into a full-blown phenomenon as the ICC Women’s Cricket World Cup India 2025 smashes viewership records faster than a boundary off...
