eNews
CricFan & Radio City partner to put fans in the spotlight ahead of T-20 World Cup
Mumbai: CricFan, a dynamic fan-centric platform for cricket enthusiasts, has announced a strategic partnership with one of India’s leading radio stations – Radio City, to amplify fan engagement ahead of the ICC Men’s T20 World Cup in the United States and West Indies. This collaboration aims to revolutionise the cricket entertainment industry through innovative formats and interactive fan experiences.
CricFan has been at the forefront of cricket entertainment, introducing inventive TV formats such as FanzoneTV, Cricket Chirps, and Queens of Cricket. These shows have created a space for fans to come together and share their passion for the sport and its superstars. Building on this success, CricFan recently launched CricWin, a fun and engaging free-to-play contest designed to bring the cricketing community even closer.
The partnership with Radio City is set to take fan engagement to new heights by offering fans an opportunity to be part of the ICC Men’s T20 World Cup 2024 craze via CricWin. CricFan founder Marc Hayward expressed “India has always been at the top when it comes to cheering for Cricket. Fans always want to feel involved with their favourite teams; honestly, without them, there is no thrill in the sport. Our main idea behind the partnership with RadioCity is based on the same. CricWin’s free-to-play contest is just a simple way for the fans to feel involved in being the 12th man of the team and also stand a chance to win gifts of great value.”
In this association, India’s first private FM station, Radio City will promote CricWin through prominent mentions by popular RJs and on-air promotions in cities with high radio penetration, such as Mumbai, Pune, Delhi, and Bangalore. These cities were selected for their significant cricket fan base, ensuring maximum participation in CricFan’s free-to-play prize competition platform – CricWin.
In return, CricFan will provide Radio City with exclusive content integration as the ‘exclusive title sponsor,’ including in-show call-outs, graphics, and co-branded promotional assets on social media for its flagship podcast series – FANZONE UNPLUGGED.
CricWin is the sister company of CricFan that allows cricket fans to participate in free-to-play contests and win exciting prizes like merchandise of your favourite cricket teams, signed cricket items, electronic gadgets, and many more. To participate in the free giveaway at CricWin, visit https://giveaway.cricfan.tv/, click on the play now button, enter your details, and submit an entry to try your luck at winning.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
