e-commerce
Covid care: Zomato launches new feature for emergency food delivery
NEW DELHI: Restaurant aggregator and food delivery company Zomato has rolled out a priority delivery feature that will let customers receive food orders during Covid emergencies.
Zomato founder Deepinder Goyal confirmed this news on his Twitter account, which was later shared on the app’s official Twitter handle. Zomato users can now mark the emergency delivery feature while checking out their orders.
Under this new feature, the order placed by the customer will be fast-tracked in the queue, and the company will ensure quicker rider assignment and dedicated customer support for that order.
Zomato has also urged people not to misuse this feature, as it can be only used during emergency Covid situations. Moreover, these emergency deliveries will be completely contactless to ensure the safety of all the parties involved.
“Thousands of restaurants have pledged to prioritise these orders in their kitchen above all others. All deliveries to such customers will be contactless by default to ensure the safety of our riders, and subsequent customers. Needless to say, all customers should opt-in for contactless deliveries right now,” wrote Deepinder Goel in his tweet.
Today, along with thousands of our restaurant partners, we just rolled out a “priority delivery for covid emergencies” feature on the Zomato app. This feature will allow our customers to mark *This order is related to a COVID-19 emergency* option during checkout. (1/4) pic.twitter.com/BxmBF02PnS
— Deepinder Goyal (@deepigoyal) April 21, 2021
The new initiative from Zomato is now receiving positive responses from all corners. People are lauding the platform for doing its part for thousands of desperate Covid2019 patients.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
