iWorld
coto and Collective Artists Network team up to empower women through tokenised reward program – coto Gains
Mumbai: In the digital landscape, creators have a powerful impact and influence on people worldwide. Women, in particular, are carving out a unique niche but are yet to receive their due recognition.
coto is committed towards building a safe and free social community platform for women based on Web3 principles. To ensure participation across the platform’s female members, coto will allocate a majority of tokens through reward-based referral program, coto Gains.
Through coto Gains (tokens), creators can benefit from economic growth and help empower women financially. This program will enable coto to give back to the community and establish a participatory ecosystem for its members.
As an early agency collaborating with coto, Collective Artists Network understands the possibilities that Web3 opens up for the creator economy. This token-led partnership announcement shows that coto and Collective Artists Network are further strengthening their commitment to creator monetization.
coto and Collective Artists Network are partnering to empower women creators and nurture their entrepreneurial aspirations. The new tokenized program enables the agency and creators to earn rewards while building the platform collaboratively. The program rewards members for their work and contribution. Members earn tokens by referring new members, content creation and engagement. They can redeem them for Fiat or access to new benefits and features.
On coto, women from diverse socio-cultural and economic backgrounds come together to build unique communities and foster collaborations in a safe environment. The platform enables women to join or create interest-based, connection-based, open or closed, and public or private communities.
In addition to receiving tokens, creators will also be enrolled in the Spotlight program. This program will offer both short-term and long-term benefits that help creators succeed with their communities.
As part of the new creator onboarding process, coto will provide personalized guidance to creators on how to create content for their communities. Creators will also receive marketing support through social media mentions, brand associations, press coverage, event partnerships, and a comprehensive approach to increase awareness of their communities. Additionally, creators will have exclusive access to all the new commerce features being developed by coto, such as social, fan, and service features, and will be rewarded with coto Gains (tokens) through referrals on the coto platform.
Most importantly, these creators will also receive additional airdrops of tokens based on milestones and events. These coto Gains (tokens) can be used for community building and engagement.
coto founder & CEO Tarun Katial expressed his excitement about the extended partnership with Collective Artists Network and shared, “‘Partnership with a purpose’ has been our mantra for growth. We are thrilled to collaborate with Collective Artists Network to provide a platform for women to build their communities and earn from them. This partnership not only creates a safe and responsible environment for women, but also empowers them through ownership and entrepreneurship. Our goal is to create a level playing field and offer women creators equal opportunities to succeed on the platform.”
Collective Artists Network founder & CEO Vijay Subramaniam said, “At Collective Artists Network, we believe in growing the creator economy and that will only be possible if all creators are provided with equitable opportunities for them to showcase and monetize their content. We hope that our partnership with coto will amplify the voices of creators from different genres. Our new initiative aims to create long-term rewards for creators and encourage growth.”
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
