Kids
Cosmos Maya bullish on ‘Motu Patlu’ spinoff
MUMBAI: Inspector Chingum, the first spinoff series of Nickelodeon’s popular show Motu Patlu, was recently launched on Amazon Prime Video and will be available on Pay TV from Diwali. The new show has high quality 3D animation which promises to wow audiences with its action, comedy and masala entertainment that Cosmos Maya is known for. Every episode will have a special song and this is one of the biggest highlights of the series.
Cosmos Maya CEO Anish Mehta said, “We are an IP focused company and the launch of Inspector Chingum is in line with our vision. Inspector Chingum boasts animation style. It uses high quality 3D animation in a 22 min format and each episode is being treated as a mini film. We believe in the marriage of linear and nonlinear platforms, thereby bringing the best of both worlds together.”
In October, Cosmos launched Selfie with Bajrangi on digital first on Amazon followed by linear television through Disney Hungama. The ratings are claimed to have been encouraging.
Cosmos-Maya MD Ketan Mehta said, “The advent of the digital platforms has empowered storytellers in a way that they can use new formats for their narratives. We are fortunate to be in this era of the content business, where linear and nonlinear platforms coexist and have plans to make the most of it.”
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Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
