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Convergence ’17: Planetcast plans virtualised broadcast, Cyient lauds JAM
MUMBAI: Convergence India 2017 presented a complete picture of the current industry landscape and emerging technologies in the ICT, broadcast and digital media sectors. The inspiring keynotes and tech workshops on timely topics, led by industry experts encourage innovative thinking.
Every year technology czars and startups alike descend on New Delhi to either showcase the amazing products and solutions or to clinch deals behind the scene at Convergence India. Planetcast, a leading provider of technical services and solutions in the Indian broadcasting sector, will soon roll out virtualised broadcast services to provide seamless and secure remote access to customers so that they can monitor and control processes wherever they are.
Covering a broad set of topics, starting from ‘Digital India campaign’ to ‘How Internet of Things is Transforming Business for Enterprises’ to ‘Why Adoption of Cloud Technology is Important’ to ‘5G-The Next Big Step in Mobile Communication Technologies and How It will Revolutionise the Customer Experience’ to ‘Digitisation Challenges in India’ to ‘Next Gen TV’, the sessions engage in discussions crucial to the advancement of the ICT, broadcast and digital media sectors.
‘Digital India’ discussions focused on the Digital India 2020 priorities and building a successful digital service ecosystem.
Cyient India founder & executive chairman BVR Mohan Reddy said, “One of the biggest examples of Digital India is JAM, i.e. Jandhan , Adhaar and Mobile connectivity. With such initiatives, we can see direct benefit being transferred to the end user. The biggest challenge in India is a lack of quality education and therefore many people still cannot use any of the digital platforms. Additionally, there is an urgent need to address cyber security issues.”
Stating that the three pillars of the Digital India campaign include vision of the government, policy matters, and user behaviour, CISCO India & SAARC MD Sanjay Kaul said, “Digitisation will impact all industries and it may seem as a disruption in the beginning, but at the end it will be valuable for the progress of the country.”
The session, ‘Mobile Phone Industry – Torch bearer of the Make in India and the Digital India initiatives,’ witnessed discussions aimed at strengthening the Indian mobile phone manufacturing ecosystem in sync with Prime Minister Narendra Modi’s ‘Make in India’ and ‘Digital India’ initiatives.
Intex India senior advisor Ramesh Vasvani said, “Mobile phones have created a great success story in India and are a boon to our economy. The mobile handset manufacturing industry has emerged as a platform for schemes like Make in India and Digital India, which has helped in increased transactions through e-wallets.”
Xolo India business head Sunil Raina added, “One of the greatest advantages is that most of the software for mobile phones is created in India.”
Elemental, an Amazon Web Services Company, empowers media companies to deliver premium video experiences to consumers. At the booth, visitors learned about how the company provides media organisations with a family of on-premises, hybrid, and cloud-based solutions for Internet-based video delivery.
The ‘open’ part of the new platform will allow data owners, developers and others to add, mix, and manipulate data for themselves. Content providers to the platform might be car manufacturers, business owners, transit authorities, government agencies, and more.
The latest innovative and ground-breaking release of Skyline Communications’ global leading end-to-end network management platform DataMiner makes it possible to manage operations more easily and efficiently. DataMiner 9.5 provides unprecedented visibility on user experience, and enables unrivaled orchestration in the most complex and versatile technology ecosystems.
At the Centre for Development of Telematics (C-DOT) booth, see how C-DOT’s GPON (Gigabit Passive Optical Network) solution is fueling the backbone of BharatNet, the prestigious nationwide optical fibre based network connecting 2.5 lakh Panchayats in the nation with high speed broadband. C-DOT’s unflinching determination towards promotion of “Digital Literacy” is well reflected in its unique innovation, GyanSetu, that is capable of extending the benefits of Internet to the illiterate populace of India including the specially abled in an easy and convenient manner thus spurring the socio-economic growth.
Verimatrix, which specialises in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, showcases the Verimatrix Verspective™ Intelligence Center that offers a cloud-based security platform.
UNLIMIT, the first dedicated business unit, is completely focused on providing Internet of Things (IoT) services to enterprise customers throughout India. The company is working on some very interesting new products which will be rolled out as services.
LaCie, the premium brand from Seagate Technology plc, announced the LaCie® 12big Thunderbolt 3 and 6big Thunderbolt 3, aimed at helping video professionals excel with ultra high-resolution footage. With up to 120TB of massive capacity, the breakthrough performance of Thunderbolt 3 and RAID 5/6, the LaCie 12big and the LaCie 6big help video professionals meet the data demands of 4/5/6K cameras.
AJA Video Systems introduced the Ki Pro Ultra – a next generation file-based 4K/UltraHD and 2K/HD video recorder and player with a built-in HD LCD monitor. Ki Pro Ultra is capable of capturing edit-ready 4K (4096 x 2160), UltraHD (3840 x 2160), 2K (2048 x 1080) and HD (1920 x 1080) Apple ProRes files. Ki Pro Ultra also supports a range of video formats and frame rates up to 4K 60p, and offers flexible input and output connectivity.
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Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
