Kids
Contiloe forays into animated genre with ‘Mahayoddha Rama’
MUMBAI: Abhimanyu Singh’s Contiloe Pictures, after a hiatus of eight years, is all set to launch its first 3D animated movie, Mahayoddha Rama. The film is slated for a mid-October release.
Contiloe so far has been producing shows for Indian television. Some of the remarkable ones have been — Chakravartin Ashoka Samrat, Sankat Mochan Mahabali Hanuman, Adaalat and Agent Raghav.
Produced and presented by Abhimanyu and Roopali Singh, directed by Rohit Vaid, the film was earlier scheduled to be launched in 2008. The teaser was released in March of that year, but, the film never got to the screens due to some circumstances. Earlier, the CG production for the Mahayoddha Rama (3D, 108 Minutes) was being handled by then one of India‘s leading studios Pixion. However, now the major part of the film has been done by Illusions Studio. The production house is yet to engage distributors for the film.
Mahayoddha Rama has next-gen actors to veteran actors playing various characters. It stars Kunal Kapoor, Sameera Reddy, Jimmy Shergill and Gulshan Grover.
The music of the film is the last stint of the music director late Aadesh Shrivastava, Lyrics have been penned by Javed Akhtar, and the screenwriter is Ashok Banker. The creative direction was by Deepak S.V.
Zee is the official music partner of the film whereas Viacom 18 is the broadcast partner, informs Singh. “Zee has come on board as the music partner. Also, they will be helping us with the marketing as well. Apart from that, we have NucleusNow as the PR partner. We have already sold our broadcasting rights to Viacom 18, hence it will be available on Viacom 18’s platforms, both TV and OTT after the theatrical release.”
Viacom 18’s Motu Patlu: King of Kings is set to release on 14 October. Singh refused to comment on the release date.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
