iWorld
Content studio By The Gram aims for two-fold growth by end of 2023
Mumbai: Mumbai-based content studio, By The Gram expects to double its revenues by the end of 2023. This ambitious growth target will be achieved by broadening its client base across the globe including Hong Kong, UK, US and Dubai.
Founded in March 2018 with a focus on luxury, fashion and films, BTG has close to 25 clients and a team size of ~30 full time employees and 50 plus freelancers under its payroll. Founded by Aaliya Amrin, Danisha Kohli and Eman Batliwala, the content studio generated Rs 40 lakh in revenues in the first year of operations which has grown 16-fold in the four years of its existence.
“Back in 2018, Danisha, Eman, and I started this venture with merely an idea to fill a gap in the market. We weren’t totally sure how well it would sell. We are all a bit overwhelmed by the current rate of growth. We’ve come a long way since broadening our clientele globally. With bigger and better plans in the works, we look forward to working more closely with our existing brands while also building new ones on our journey,” said Amrin.
Batliwalla said, “Very delighted to be working with my two partners and the whole team & how we have come so far from the day we started. We have evolved significantly since beginning with 30 brands and progressing through various industries and especially setting ablaze with our OTT-driven initiatives and campaigns. We hope to continue growing and contributing our knowledge to new age content in the future.”
“Having a creative eye, working tremendously on it, and seeing the results bloom every day, only makes my heart fill with gratitude. Our creative team works tirelessly to come up with out-of-the-box ideas for the ever-changing trends in our industry. My team and I are really looking forward to working on creating more innovative and creatively trendsetting content.” added Kohli.
By the end of December 2023, BTG plans to work across verticals from brand identity, content development, visual direction and production, luxe editorial concepts and new OTT productions. It is poised for exponential growth in both India and global markets and aims to increase their team strength in markets like London and L.A this year and next.
The content studio has produced over 300 films and 2000 plus hours of content in the last four years. Its clients include Dharma Productions, Tiger Baby, Netflix, Prime Video, Nykaa, Lakme Fashion Week, Roy Kapur Films, Bumble, Tata Cliq Luxury and Lodha. By The Gram intends to be the preferred brand partner for leading OTT, Bollywood and luxury clients.
iWorld
Rangrez by Nirvanaland named associate sponsor for Bollywood 90s Jamming
Creative studio to add vibrant fusion art and visual flair to nostalgic music night at Bharat Mandapam on 26 April 2026.
MUMBAI: Rangrez by Nirvanaland is painting the town in 90s nostalgia quite literally as it joins one of Delhi’s most awaited musical evenings with a splash of colour and creativity. The fusion art and design studio, known for its distinctive blend of motion graphics, contemporary merchandise, and visual storytelling, has come on board as the Associate Sponsor for “Bollywood 90s Jamming”, scheduled for Sunday, 26 April 2026 at the iconic Bharat Mandapam in the capital.
Owned and led by visionary photographer and fusion artist Renuka Singh, Rangrez brings a unique aesthetic edge to the event. The collaboration promises to elevate the retro celebration by weaving in artistic elements that perfectly echo the vibrancy, energy, and nostalgia of 90s Bollywood.
From crafting the visual identity to delivering immersive creative engagements, Rangrez is set to add a fresh, colourful layer that turns a simple music night into a memorable multisensory experience. The event, organised and curated by Brand Spotify’s Rohan Sharma alongside Mishita Batra, Akshita Jain, and Ravneet Kaur, will feature a high-energy live performance by India Music Collective, blending sing-alongs, dance floors, and pure 90s magic for Delhi’s music lovers.
Speaking on the association, Mishita Batra said, “Collaborating with Rangrez by Nirvanaland adds a powerful creative dimension to Bollywood 90s Jamming. Their artistic approach perfectly complements the nostalgic and high-energy vibe we are creating. Together, we aim to deliver not just a musical evening, but a visually immersive experience that audiences will remember long after the night ends.”
With tickets already generating strong interest and currently available on Bookmyshow and District by Zomato, anticipation is building fast across the city. Delhiites can look forward to dusting off their denim, hitting the dance floor, and reliving the golden era of Bollywood hits in a setting transformed by Rangrez’s signature creative flair.
In a city that loves its music as much as its drama, this partnership ensures the evening will be anything but monochrome. Expect bold visuals, fusion aesthetics, and a night where nostalgia meets modern artistry, all set to a killer 90s soundtrack. Mark your calendars, 26 April could just be the most colourful rewind of the year.
