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Consumer tech brand ACwO and India’s Football Team Captain Sunil Chhetri join forces
Mumbai: India is playing and winning in every sector, whether it is development, economy, sports, or space; India is on a different level in every field. Now betting big on India’s digital and overall growth, especially among Gen Z and young adults, Sunil Chhetri, Captain of the Indian Football Team, now teams up with a new audio brand ACwO. Launched as a proud Made In India brand, ACwO aims to empower and elevate consumers’ lifestyles, powered by innovative technology. Honouring Sunil Chhetri’s iconic number 11 jersey, ACwO is gearing up to introduce an extraordinary lineup of 11 TWS earbuds, each boasting more than 11 remarkable features including environmental noise cancellation, equaliser modes, lag-free movie experience, gaming ready with ultra-low latency, long battery life, backed up by ReALmAh technology, snug fit, and more. These earbuds have been designed to resonate with the dedication and spirit of Sunil Chhetri, making this range truly iconic as Number 11. Supporting the launch, and featuring Chhetri, AcwO’s maiden brand film showcases its core vision, ‘Ab India Khelega’.
Making its presence felt, Sunil Chhetri’s support and the resounding proclamation of ‘Ab India Khelega’ underlines his belief in the potential of Indian originality, positioning ACwO as a significant milestone in his journey as a proud brand ambassador of both India’s growth and innovation. Together, ACwO and Sunil Chhetri are set to rewrite the narrative of ‘Ab India Khelega’ promising a brighter and technologically advanced future for consumer lifestyle.
Launched as a D2C brand, ACwO stands for creative brilliance and aims to reshape the smart gadgets and accessories landscape while contributing to India’s GDP. With a wide range of TWS products, ACwO aims to target and enhance every consumer’s lifestyle. With the strategic launch in the midst of the festive season, ACwO will also roll out a cross-media campaign to create awareness of the brand, and its offering, by leveraging Sunil Chettri’s popularity and fan base.
Speaking on the launch, the Captain of the National Football Team, said, “It’s always nice to be associated with a brand that is proudly made in, and for India. ACwO is doing some fantastic things on the tech and lifestyle front and through this association, I am keen to see and be a part of all that comes out from the ACwO stables.”
With a focus on innovation and quality, ACwO envisions India as a global hub of creative-tech excellence. Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
