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Consumer electronics firm TCL launches new range

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MUMBAI: TCL India, an emerging consumer electronics firm, has launched a range in various categories like LCD, Plasma and CTV.

The company also shared its expansion plans to reach out to its growing consumer-base across India.

TCL India’s Plasma TV category starts with 42″ in two models. The LCD range starts from 15″, 20″, 27″, 32″ & 40” in five models in different categories. The RPT are available in 2 models 43″ & 52″ respectively, while the CRT range starts from 14″NF to 29″PF, all put together aggregating to more than 25 models in this segment.

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TCL India MD Richie Liu said, “After being the market leader for the CTV category, we have now strategically established a very emphatic entry with LCD & plasma TVs. The overwhelming response that we have received from our distribution channel as well as from our esteemed customers, have reposed our platform of value addition & innovation in the LCD & plasma category. Our objective is to consolidate TCL’s global leadership position, offer a diversified high-quality product range from basic to high-end innovative products, and address all key markets competitively.”

TCL says that it has become the largest manufacturer of television sets in the world with 22 million sets being sold in 2005 alone. TCL adds that its commitment can be gauged by the fact that it has more than 25 models in colour TVs, with the intention of introducing products to fulfill every individual need.

TCL Plasma Display & Latest DDHD (Digital Dynamic High Definition vision engine) contains more than 60 picture – enhancement patents, including CCS, DCDi and film mode which earned TV Oscar (Emmy TV technology awards) three times. The award represents highest honour in TV video technology field, which is widely known in Europe and USA, and its shows the top technical strength and excellent product quality.

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TCL India VP- sales and marketing CM Singh says, “We plan to focus on exclusive high-end showrooms, which will be known as TCL Universe in major cities across the country, as a part of our expansion plans. At TCL, it’s our endeavour to create a world-class corporation, aligning the Indian R&D talent & system with TCL’s International R&D system. TCL is geared to meet the need gaps of the consumers from all aspects centered around innovation, technology, price, style & after sales service.” Holdings Pvt. Ltd. added.

As part of its aggressive global expansion plans, TCL entered the Indian market in September 2004. It started with the manufacturing of colour televisions followed by airconditioners, washing machines and small home appliances.

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News Broadcasting

News18 India launches Command Centre war explainer with Arya

New show shifts from debates to decoding global conflicts and impacts

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MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.

Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.

The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.

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At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.

News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”

Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”

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The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.

With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.

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