iWorld
Concept Communication launches Avtr Meta Labs for genZ
Mumbai: Concept Communication has announced the launch of India’s first content-driven meta influencer company Avtr Meta Labs.
Avtr Meta Labs (AML) intends to launch on Instagram, YouTube, and other social media platforms to create digital/meta avatars aimed at generation Z, as well as to carve out a distinct place in content and influencer marketing.
AML’s focus will be to create short-form, snackable content for audiences to experience episodic content specifically tailored for social media platforms.
It launches Naina, a 20-year-old Digital Avatar hailing from Jhansi on Instagram and YouTube. “Like many other girls of my age group, I have come to Mumbai to fulfil my dreams of becoming a successful actor. I invite you all to follow me on Instagram and YouTube, become a part of my life journey and share my experiences. I have just come to Mumbai and I will need all the help I can get and I am counting on you all,” she commented.
“With the launch of Avtr Meta Labs, we have once again delivered on our promise of investing in innovative and emerging technologies. Today, we have our investments and key people in artificial intelligence backed content creation, cloud storage, real-time tracking, consumer data and analytics, martech, etc. with companies like DigiBoxx, Concept BIU, 0101, and now, Avtr Meta Labs, all under the Concept umbrella, providing our clients with the best of creative tools and marketing technologies to empower sales,” said Concept Group chairman Vivek Suchanti.
AML co-founder and CEO Abhishek Razdan added, “At AML, our focus will always be on creating quality content that our audiences can relate to and that adds great value to their lives. We also understand that today’s generation is stretched for time and, therefore, we are introducing two-three minutes of episodic content, giving storytelling an altogether new dimension. While, globally, the meta influencer space is well established, it’s still a whole new category in India and with the launch of our first digital avatar, Naina, we are giving marketers and advertisers an entirely new playfield.”
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
