Concept bags Bank of Maharashtra IPO marketing account

MUMBAI: Concept Communication has bagged the Rs.2.5 billion Bank of Maharashtra public issue marketing account.

Concept’s MD Vivek Suchanti says, “We have successfully handled the government disinvestments in Maruti and are confident of the success of the Bank of Maharashtra initial public offering (IPO).”

An official release informs that Bank of Maharashtra’s public issue is slated to come out in the first half of this year. The entire communication before, during and after the IPO, including public relations and advertising will be handled by Concept across the country.

Apart from being an accredited national advertising agency, Concept has a full- fledged public relations division. Concept Public Relations has independent clients like Birla Sun Life and Bank of Rajasthan. It has forayed into feature films and dramas with Concept Production. es/y2k3/dec/decmam13.htm