eNews
Comscore data: Moneycontrol races ahead on key parameters
Mumbai: As per the Comscore data released for January, Moneycontrol has remained the market leader with its total page views crossing 420 million and the time spent touching an all-time of 667 million minutes.
Its nearest competitor, however, is struggling to catch up. It has managed to garner just 213 million page views in January. Whereas its time spent just remained at 223 million minutes.
In terms of page views, the competitor is almost half the size of Moneycontrol and when it comes to Time spent, an important metric for content stickiness, it is just one-third the size of Moneycontrol. Both these parameters are paramount for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming almost triple the amount of content of Moneycontrol as compared to the competitor.
In terms of breaking important business stories too, Moneycontrol has been leading the race. The business news platform has been the preferred choice of industry leaders from corporate India, the startup world and the stock markets.
MC Pro, the paid subscription-based service of Moneycontrol has touched almost seven lakh paying subscribers. Whereas ET Prime is lagging by a huge margin in this aspect too.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
