eNews
Comscore data: Moneycontrol races ahead on key parameters
Mumbai: As per the Comscore data released for January, Moneycontrol has remained the market leader with its total page views crossing 420 million and the time spent touching an all-time of 667 million minutes.
Its nearest competitor, however, is struggling to catch up. It has managed to garner just 213 million page views in January. Whereas its time spent just remained at 223 million minutes.
In terms of page views, the competitor is almost half the size of Moneycontrol and when it comes to Time spent, an important metric for content stickiness, it is just one-third the size of Moneycontrol. Both these parameters are paramount for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming almost triple the amount of content of Moneycontrol as compared to the competitor.
In terms of breaking important business stories too, Moneycontrol has been leading the race. The business news platform has been the preferred choice of industry leaders from corporate India, the startup world and the stock markets.
MC Pro, the paid subscription-based service of Moneycontrol has touched almost seven lakh paying subscribers. Whereas ET Prime is lagging by a huge margin in this aspect too.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
