iWorld
Comcast adds Zee TV, Star India, Sony & NDTV to Xfinity TV
MUMBAI: American pay-tv platform, Comcast, has added 42 international channels that are available to Xfinity TV customers and the Xfinity Stream TV app, portal on mobile devices, computers, and Roku devices in the home.
With this, X1 customers can now find Indian content on Sony Entertainment Television (SET) HD , Star Plus HD, Zee TV HD, Star Bharat, Star Gold, Star Vijay, NDTV 24X7 and NDTV Good Times according to the media note released by Comcast. Additionally, consumers can stream and play on OTT platform Eros Now through the Xfinity Stream TV app and website on mobile devices, computers, and Roku devices in the home.
From Bollywood shows and movies to Chinese news, Russian cinema and Brazilian telenovelas, X1 customers can now find and enjoy foreign language content such as TV Asia, Globo, Record TV, TV5Monde, TV JAPAN and Willow sports content.
“Xfinity X1 is now the go-to platform for the best international programming and viewing experience,” said, Comcast Cable executive director, international strategy Rebecca Simpson. “With the demand for multicultural content increasing, we are thrilled to complement our existing array of international programming by adding more channels all thoughtfully curated into an easy way to navigate, discover and enjoy.”
NDTV head affiliate sales and international business Rahul Sood said, “We are delighted that Comcast, the world’s largest platform has launched NDTV to augment their Indian offering by adding our news and lifestyle channel. With NDTV 24×7 being the most watched Indian news channel in the international markets, our launch has given us the opportunity to further expand our viewership in the US.”
The channels from India apart from Star Vijay are available at a price of $34.99 with TV Aisa HD added in it which is named as Hindi 8 pack. The Hindi 10 pack includes Hindi 8 pack plus Eros Now(Indian OTT) and Willow HD(USA sports channel) which is priced at $49.99.
The new international experience on X1 now includes over 415 networks in more than 20 languages and the content is organised and curated in a way that makes search and discovery by geography or language simple and easy.
X1 customers can just say, “International” to go directly to the International destination on Xfinity on Demand. Additionally, customers can use their voice to discover programming relevant to a specific region of the world — “Asian Entertainment,” “South Asian Entertainment,” “European Entertainment,” or “Brazilian Entertainment” are all voice commands that take the viewer directly to a curated assortment of channels, shows, movies, music and more.
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eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
