iWorld
Comcast adds Zee TV, Star India, Sony & NDTV to Xfinity TV
MUMBAI: American pay-tv platform, Comcast, has added 42 international channels that are available to Xfinity TV customers and the Xfinity Stream TV app, portal on mobile devices, computers, and Roku devices in the home.
With this, X1 customers can now find Indian content on Sony Entertainment Television (SET) HD , Star Plus HD, Zee TV HD, Star Bharat, Star Gold, Star Vijay, NDTV 24X7 and NDTV Good Times according to the media note released by Comcast. Additionally, consumers can stream and play on OTT platform Eros Now through the Xfinity Stream TV app and website on mobile devices, computers, and Roku devices in the home.
From Bollywood shows and movies to Chinese news, Russian cinema and Brazilian telenovelas, X1 customers can now find and enjoy foreign language content such as TV Asia, Globo, Record TV, TV5Monde, TV JAPAN and Willow sports content.
“Xfinity X1 is now the go-to platform for the best international programming and viewing experience,” said, Comcast Cable executive director, international strategy Rebecca Simpson. “With the demand for multicultural content increasing, we are thrilled to complement our existing array of international programming by adding more channels all thoughtfully curated into an easy way to navigate, discover and enjoy.”
NDTV head affiliate sales and international business Rahul Sood said, “We are delighted that Comcast, the world’s largest platform has launched NDTV to augment their Indian offering by adding our news and lifestyle channel. With NDTV 24×7 being the most watched Indian news channel in the international markets, our launch has given us the opportunity to further expand our viewership in the US.”
The channels from India apart from Star Vijay are available at a price of $34.99 with TV Aisa HD added in it which is named as Hindi 8 pack. The Hindi 10 pack includes Hindi 8 pack plus Eros Now(Indian OTT) and Willow HD(USA sports channel) which is priced at $49.99.
The new international experience on X1 now includes over 415 networks in more than 20 languages and the content is organised and curated in a way that makes search and discovery by geography or language simple and easy.
X1 customers can just say, “International” to go directly to the International destination on Xfinity on Demand. Additionally, customers can use their voice to discover programming relevant to a specific region of the world — “Asian Entertainment,” “South Asian Entertainment,” “European Entertainment,” or “Brazilian Entertainment” are all voice commands that take the viewer directly to a curated assortment of channels, shows, movies, music and more.
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iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
