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ColourCraft bags AIESEC India digital mandate
MUMBAI: The India chapter of the youth-run, non-profit organization AIESEC has given the mandate to ColourCraft Studio (CCS) for designing and developing multiple websites to strengthen the organization’s digital presence.
CCS will leverage and amplify the appeal of India as a major contributor to AIESEC’s aim to address the United Nation’s Sustainable Development Goals through AIESEC’s volunteership and professional internship programs. By emphasizing on India’s rich historical and cultural background, CCS plans to project the country as an internship destination. The projects were won following a two month-long brainstorming session between CCS & AIESEC.
ColourCraft is working on understanding what makes AIESEC such an inspiring organization for the youth worldwide and aims to emit the spirit of the organization while showcasing India as a major cultural destination for global interns.
CCS Co-founder and business director, Aditi Gandhi said, “The trust in CCS is a huge opportunity for us to create large-scale, strategy-driven and creatively-inclined digital assets.”
AIESEC in India B2B VP Sean Ankit Bothra said, “We were looking for a partner who would understand and communicate our core values in an out-of- the-box manner. The idea is to work together towards building effective designs and strategies to further enhance AIESEC’s iconic status.
“We hope to explore AIESEC in India’s potential to enhance the development of today’s Indian youth and break the mindsets of Internationals about the Indian realities.”
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
