Kids
Colors Tamil launches kids’ special segment ‘Nick Neram’
Mumbai: Colors Tamil is all set to woo young viewers with the launch of ‘Nick Neram,’ a kids’ special segment from the house of Nickelodeon. As a part of this special initiative, the channel will air two brand new animated series “Golmaal Jr” and “Rudra: Boom Chik Chik Boom” every Monday to Friday at 5 p.m and 5:30 p.m respectively, starting 24 January.
“After the success of our current shows, we are elated to introduce two animated series in our lineup,” said Colors Tamil business head Rajaraman S. “While all our fiction and non-fiction shows have been popular among the Tamil viewers, we are now confident that Nick Neram will help us gain prominence among children as well. We are certain that this fresh, relevant, localised and compelling segment is another landmark for Colors Tamil in its journey to becoming the most preferred family entertainment channel in the Tamil entertainment space.”
Created by Bollywood director Rohit Shetty, “Golmaal Jr” is inspired by his comedy film series “Golmaal.” On the other hand, “Rudra: Boom Chik Chik Boom” narrates the story of a nine-year-old magician who is learning to harness his supernatural powers, the channel said in a statement. “Viewers can also tune in to Voot Kids to watch these shows,” it added.
“Tamil is an important market for our kids’ cluster and Colors Tamil’s popularity will help us establish a deeper relationship with our existing viewers while attracting the new ones with home-grown content that is relatable,” commented Viacom 18 head of creative, content and research for kids TV network Anu Sikka. “We are excited about this integration with Colors Tamil and will continue to synergise and explore similar possibilities going forward.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
