GECs
Colors takes centre stage with ‘Got Talent’
MUMBAI: From the time Colors’ biggest reality show, Bigg Boss ended, speculation has been if Salman Khan will return for the eighth season of the show. And when the news of Shah Rukh Khan coming on the channel broke, rumours about SRK hosting the show intensified.
However, these rumours have now been put to rest as the channel made formal announcement of its new property ‘Got Talent World Stage Live’ which will be hosted by Shah Rukh Khan.
The channel is set to present a first-of-its-kind global on ground extension of the ‘Got Talent’ franchise in India. It has associated with RFS Entertainment, an entertainment company that has partnered with Simon Cowell’s Syco Entertainment, to bring the best of acrobats, dancers, stunt artists and many more to the country.
The live event is an extension of the channel’s marquee talent show, ‘India’s Got Talent’, which is created and owned by Syco Entertainment and is co-produced by FremantleMedia India and is executed by Cineyug.
A ticketed event will feature performances by 10 Indian and 10 International talents.
Colors CEO Raj Nayak asserts, “With every show, we believe we are just reinventing ourselves. As a broadcaster, the property holds immense potential for us because the discerning audience harbours great appreciation for outstanding talent.”
He further adds that it took them time to put everything into place. “When we were ready with the idea, the artists were not available. So, it took two years for us to get all of them together on-board.”
According to RFS Entertainment owner Ravinderjit Singh, the promising new talent across genres proving their mettle on every platform makes India the perfect backdrop for a showcase of this magnitude. He believes it will be a delight for Indian audiences when the caliber of national and international talent will join hands.
Talking about advertisers’ traction, Nayak says it is at a pre mature level. “We have just made an announcement on this. But I am never worried about advertisers,” he laughs.
The tickets for the event will go on sale next week on www.bookmyshow.com which will be held at Mumbai’s Andheri Sports Complex on 6 December 2014. The channel will air it later for which the date hasn’t been finalised yet.
GECs
Zee tops fiction charts across six languages with strong show lineup
Broadcaster secures nearly half of top 10 spots as fiction strategy pays off
MUMBAI: Fiction is proving to be Zee Entertainment Enterprises Ltd’s winning script. The broadcaster has emerged as the dominant force in television fiction, occupying an average of five spots in the top 10 charts across six major language markets.
Across Hindi (Pay), Marathi, Bangla, Odia, Kannada and Telugu general entertainment channels, the company commands a 48 per cent share of the top 10 fiction rankings, according to BARC data for weeks four to seven of 2026 among urban audiences aged 15 and above.
The strong showing reflects the company’s renewed focus on storytelling driven by cultural insight and local relevance. With family viewing still centred around prime time, Zee continues to attract more than 20 per cent viewership share across genres in this high engagement window, outperforming competitors.
Zee Entertainment Enterprises Ltd, chief content officer Raghavendra Hunsur, said the results underline the effectiveness of the company’s sharply defined multilingual content strategy.
“The achievement is a firm testament to our content strategy across languages, which is clearly resonating with viewers,” Hunsur said. “Fiction shows remain the heart of entertainment. We will continue building both fiction and non fiction offerings that are authentic, engaging and rooted in local storytelling.”
The company’s Hindi flagship channel Zee TV has placed four relatively new launches among the top 10 shows in the Hindi Pay GEC category. These include Tumm Se Tumm Tak, Ganga Mai Ki Betiyan, Vasudha and Lakshmi Nivas, all introduced within the past 18 months.
Regional markets are delivering equally strong performances. Zee Marathi has recorded a 470 basis point rise in market share to 34.7 per cent in January 2026 compared with January 2025. Four of its shows, Kamli, Taarini, Veen Doghatli Hi Tutena and Lakshmi Nivas, feature among the top 10 in the Marathi GEC genre.
In eastern India, Zee Bangla has reclaimed leadership in the Bangla GEC segment in week seven of 2026, driven by five shows in the top 10 including Parineeta, Taare Dhori Dhori Mone Kori, Jowar Bhata, Amader Dadamoni and Chirodini Tumi Je Amar. The top ranked show Parineeta draws inspiration from Gen Z insights, reflecting changing audience sensibilities.
Zee Sarthak continues its five year leadership streak in the Odia GEC space with shows such as Sathi Sata Janmara, Suna Jhia, Tu Khara Mu Chhai, Tuma Bina and Bhagya Rekha occupying the top positions.
In the south, Zee Kannada maintains its long standing dominance, leading the Kannada GEC market for seven consecutive years. Seven fiction titles including Karna, Lakshmi Nivasa, Annayya, Amruthadhaare, Naa Ninna Bidalaare, Adi Lakshmi Purana and Brahmagantu form the top 7 shows in the category.
Zee Telugu is also gaining ground, emerging as the biggest channel across genres in Hyderabad while strengthening its position in the Telugu GEC segment across Andhra Pradesh and Telangana. Shows such as Jagadhatri, Meghasandesam, Jayam and Chamanthi occupy four of the top 10 spots.
With its regional channels gaining traction, Zee says it will continue sharpening its content playbook, focusing on stories that reflect everyday lives while tapping into evolving viewer preferences across markets.
