GECs
Colors Kannada launches ‘NINAGAAGI’
Mumbai: Staying true to its commitment to provide non-stop entertainment, Colors Kannada is excited to present another star-studded family drama, “NINAGAAGI.” The new show is set to air from May 27 at 8:00 PM, Monday through Friday, promising an emotional journey of two contrasting individuals.
In association with special partners, Sparsh Masala, Ullas Agarbathi and Bhima Jewellers, Colors Kannada brings to life the captivating story of Rachana and Jeeva. Rachana, portrayed by Divya Uruduga of Bigg Boss Kannada fame, is a Kannada film superstar with over 100 films to her credit. Trapped in a golden cage by her controlling mother, she has been pushed into making more films for financial gain. In contrast, Jeeva, played by television superstar Ritvik Mathad, is a single parent striving to provide a loving and secure life for his 6-year-old daughter, often telling her that her mom is a star in the sky.
The story takes a heartwarming turn when Jeeva’s daughter innocently accepts Rachana as her mother, setting the stage for a unique journey of love and connection between two people from vastly different worlds.
Colors Kannada business head Prashanth Nayak shared his excitement on the new show, “We have always been presenting storylines of core family values before our audiences that involves family bonding. Ninagagi is a fresh experiment with its unique storyline of parental love that will involve many dramas and twists that enable the togetherness of two different people from the different worlds. Featuring superstars such as Ritvvik Mathad and Divya Uruduga in lead roles have justified our presentation of the story too. We are very confident that our audiences will receive Ninagaagi with massive response.”
Speaking on the association, Ullas Agarbati managing director Someshekar Patil said, “This partnership not only expands our horizons but also enriches the viewing experience for our audience. By incorporating the calming essence of our incense sticks into the show, we aim to deepen the emotional connection between viewers and the engaging story of Rachana and Jeeva. Together with COLORS Kannada, we look forward to bringing a sense of tradition and tranquility into every household.”
Sparsh Masala managing director Deeksha S Kumar said, “Sparsh Masala is proud to partner with the highly anticipated family drama ‘NinnaGaagi.’ This collaboration with COLORS Kannada offers us a unique opportunity to reach a wider audience and enhance their viewing experience. As the heartfelt story of Rachana and Jeeva unfolds, our spices will bring an added touch of authenticity to the culinary journeys of our viewers.”
Bhima Jewellers managing director Vishnusharan K Bhat said, “This collaboration perfectly aligns with our shared values, as both Bhima Jewellers and COLORS Kannada are deeply committed to honoring our roots and traditions. As the heartfelt story of Rachana and Jeeva unfolds, Bhima Jewellers is proud to bring a touch of our rich heritage to the homes of ‘NinnaGaagi’ viewers. Together with COLORS Kannada, we celebrate the artistry and beauty that define our brand.”
“NINAGAAGI” is produced by Sri Jai Matha Combines, known for acclaimed shows like Nammane Yuvarani, Kannadathi, Bhagyalakshmi, and Lakshmi Baramma. The show features a stellar cast, including promising talents like Priyanka Kamath, Kishan Belagali, Vijay Koundinya, Siri Sinchana, and Punith Hegde. Directed by Sampruthvi, the visionary behind the successful show Nammane Yuvarani, “NINAGAAGI” is poised to captivate audiences.
To bring this engaging fiction closer to the audience, Colors Kannada will launch a comprehensive 360-degree marketing campaign, including Print, TV Ads, and pop-up ads on Wynk and Jio Saavn music apps. “NINAGAAGI” will also feature unique and extensive on-ground activities, such as public caricatures in shopping malls, forehead stickers to connect with home engineers, and social media contests with specially designed and crafted jewelry boxes as prizes. Additionally, the campaign will include bus branding and hoardings to ensure the show is ubiquitous.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
