GECs
Colors Infinity announces new show ‘The Inventor Challenge’
Mumbai: Viacom18’s English GEC Colors Infinity has announced the launch of its new reality entertainment show “The Inventor Challenge.” It is the Indian adaptation of the Emmy award-winning show “Everyday Edisons.”
Conceptualised as an idea incubation platform, the show will give meritorious ideas from across the country an opportunity to translate from paper to working prototypes. It will soon be available on Colors Infinity as well as the channel’s digital destinations.
“Today’s India is a fertile ground for ideas that can solve complex problems. ‘The Inventor Challenge’ is an inclusive platform for inventors across the length and breadth of the country as they transform their innovations into reality. It’s a very demanding journey and we at Colors Infinity are delighted to be a part of it,” stated Viacom 18 head – youth, music and English entertainment Anshul Ailawadi.
“The Inventor Challenge” will bring together amateur inventors through each episode to pitch their ideas to a panel, which will be revealed soon, said the channel. “The panelists will then select a few participants to proceed to the next round. The top two participants will be assigned mentors to help build their innovations in a specially designed lab. The platform will showcase their journey of bringing these ideas to life and presenting the final product to consumer focus groups,” it added.
“The show has done exceedingly well for us in the past. We are all aware that India is the hotspot for innovation, and we do see great opportunities for budding talent here,” said Zash Global Media and Entertainment Corp chairman Ted Farnsworth. “Having Colors Infinity as our partners on board for ‘The Inventor Challenge’ gives us immense joy, and we’re looking forward to this new journey of ours in India.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
