GECs
Colors expands distribution in the US
MUMBAI: To further expand its distribution in the US market, general entertainment channel (GEC) Colors, known as Aapka Colors in the US and Canada announced its partnership with Verizon FiOS TV.
It will join several other top South Asia-targeted programming services – TV Asia, SET Asia, Star India, Star Plus and Zee TV in Verizon’s South Asian programming package which retails for $34.99 (Rs 2049.19).
The addition of Aapka Colors brings a power packed programming mix from scripted series and reality shows to the biggest Bollywood blockbuster movies, award shows and special events to Verizon’s South Asian programming line-up.
The network is dedicated to providing wholesome viewing for the entire family through reality programs like Mission Sapne, Fear Factor: Khatron Ke Khiladi, Dancing with the Stars: Jhalak Dikhhla Jaa and Bigg Boss. The network also airs long running series such as Balika Vadhu, Uttaran, and Madhubala.
Commenting on the development, IndiaCast Group COO Gaurav Gandhi said, “We are delighted to announce the launch of Aapka Colors on Verizon FiOS. The channel has been entertaining millions of viewers around the world each night with its engaging content and now Verizon customers will get a chance to be entertained and delighted by the biggest dramas, reality shows and movies on the channel. It is a household name in every South Asian home in the country and this deal with Verizon FiOS bridges a critical gap we had in our distribution to reach our audiences.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
