GECs
COLORS brings back ‘Dance Deewane’ a blockbuster dance extravaganza
Mumbai: In the exuberant universe of dance, greatness isn’t measured by mere moves, it’s sparked by an electrifying deewangi for dance. Post the phenomenal season of ‘BIGG BOSS’, COLORS celebrates the passion for dance and brings back its homegrown franchise, ‘Dance Deewane’ from the 3 February 2024 every Saturday and Sunday at 9:30 pm. After successfully capturing various dance forms in previous seasons and standing out for its inclusivity with the mantra, ‘Ab har age ko milega stage’, this edition welcomes fresh talent across three generations to compete for the coveted title of the ultimate Dance Deewane. Madhuri Dixit Nene gracefully reclaims her spot on the judge’s throne this season and adding a fresh and exciting twist, Bollywood’s Suniel Shetty makes his debut on the judges’ panel, bringing a new dimension to the show. The stage is set to be even more vibrant as Bharti Singh steps into the role of the host for this dance extravaganza.
With the philosophy ‘Apke Parivaar Se Hamare Parivaar Tak’, this iconic dance floor is poised to etch its name in history by creating India’s first dance family bound by their deewangi for the art. The judges, of this dance fiesta, will not only critique but also create ‘dance families’ based on their talent rather than biological ties. Providing an extraordinary opportunity for performers spanning three generations, this edition will bring together grandparents, lively uncles, aunts, playful children, caring parents, and spirited nieces and nephews on a magnificent stage. The members of this big happy Indian family are participants across different age groups bound not by blood, but by their dance prowess. Breaking free from age and genre-related limitations, the biggest dance battle challenges the contestants to make their passion for dance count with their jaw-dropping performances. Produced by Dreams Vault Media, ‘Dance Deewane Special Partner Rajdhani Besan’, will premiere on 3 February 2024 and will air every Saturday and Sunday at 9:30 pm on COLORS.
Viacom18 president – COLORS Hindi & Regional Alok Jain said, “At COLORS, we are continuously striving to raise the bar of entertainment for our audiences with an array of diverse offerings spanning fiction and non-fiction shows. After the massive success of BIGG BOSS, we hope to continue the course of triumphs by bringing back our homegrown dance reality show, Dance Deewane. Offering wholesome entertainment has been the ethos of COLORS, and staying true to it, Dance Deewane spotlights India’s talent across age groups. We are honoured to welcome back the legendary Madhuri Dixit Nene as a judge on the show, and the delightful surprise addition to the judges’ panel is the versatile actor, Suniel Shetty. This dynamic duo brings together a unique confluence of talent, passion, and legacy, propelling ‘Dance Deewane’ to unprecedented heights in the genre.”
Nene said, “Returning to the judge’s seat for Dance Deewane feels like revisiting a cherished tradition. This spectacular stage is a melting pot of inclusivity, where dancers from all walks of life, spanning generations, come together to celebrate the art of dance. Over the years, I’ve mentored many dancers, but this edition marks the first time I will be part of dance families united by their unbridled passion for the art. I am thrilled and looking forward to co-judge this season with Suniel Shetty, known for infusing wit and humor onto the stage, bringing a unique synergy.”
Shetty said, “I feel absolute honoured to be part of Dance Deewane as a judge for the first time along with the seasoned judge of the show and queen of dance Madhuri Dixit Nene. Madhuri and I are sure that this season’s deewangi will win over everyone’s dhadkan. It will be exciting to watch the inspiring journey that each dancer brings to this stage. In this vibrant dance universe, I want to celebrate not just the choreography prowess but the passion, creativity, and soul that makes each performance special. I’m here to encourage dancers of all ages to push their limits, believe in their artistry, and evolve as artists. Dance ki deewangi main bhul jao ye ho nahin sakta, aur ye Dance ki unique family tum bhool jao ye main hone nahin dunga.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
