GECs
COLORS becomes the No 1 Hindi GEC; breaks multiple records
Mumbai: With 234GRP, Viacom18 owned COLORS has become the No. 1 Hindi GEC in the 15-50 ABC HSM Urban segment – an audience cohort that advertisers keenly follow.
In a year that saw Hindi GECs fuel overall television viewership resurgence, COLORS has emerged as the most substantial contributor to this progress having, itself, marked an astounding 85 per cent growth (234GRP in Wk4 2024 from 126GRP in Wk14 2023) since the beginning of this fiscal. Interestingly the channel’s impressive lead of 37 per cent over its closest competitor in megacities and 16 per cent lead in the 15+ HSM 1Mn+ segments solidify its appeal to advertisers as these markets form the bulk of the consumption territories for a vast majority of brands across industries.
COLORS’ current market share of 27.9 per cent is the highest the channel has achieved in 12 years. The channel also achieved an overall reach of 52 Mn, extending its lead for the 44th week now, going 16 per cent ahead of its closest competitor. Furthermore, COLORS has also achieved an astounding 114 per cent growth in Prime Time since the beginning of the financial year (HSM Urban 15+, wk3 2024 vs wk14 2023)
Since July 2023, COLORS has been steadily diversifying its content offering – from top rated mythological saga Shiv Shakti – Tap Tyag Tandav to marquee reality shows like BIGG BOSS and Khatron Ke Khiladi to audience favourite social drama Doree to love stories like Neerja Ek Nayi Pehchaan and Chad Jalne Laga and family dramas like Parineeti, the channel has captivated audiences with compelling storytelling and strong characters. The channel’s success is further enriched by standout shows such as Udaariyaan, Mera Balam Thanedar and Suhaagan, each making substantial contributions to the viewership growth.
With an impressive lineup of new shows slated to launch later this month, COLORS looks set to keep the forward momentum going strong. From the love story Qayamat Se Qayamat Tak to historical drama Pracchand Ashok to family drama Mangal Laxmi to reality show Dance Deewane, the channel will be launching 4 new shows in a variety of genres within the next 1 month. Buoyed by the emphatic growth of COLORS at 84 per cent, the entire Hindi GEC category has clocked a robust 21 per cent growth which in turn has led to the entire TV viewership growing, a fact recently underlined by IBDF.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
