Movie Channels
Colors Bangla redefines womanhood BEYOND the colour PINK with #NijerRongeRoj
Mumbai: In a world where stereotypes often dictate perceptions, Colors Bangla has spearheaded a landmark campaign challenging the conventional notion that correlates womanhood with pink. With the campaign #NijerRongeRoj, Colors Bangla has aimed to celebrate the diversity of femininity and break free from the constraints of such monochromatic expectations.
The campaign revolved around the empowering idea that women cannot and should not be confined by a single colour or societal norms. Instead, it celebrated the varied shades of her being, her resilience to combat struggles, and her unique approach to navigating through differences, emphasising her individuality.
As part of its commitment to honouring women’s diversity, Colors Bangla embarked on a 5-phased campaign leading up to International Women’s Day. This included a teaser launch, a captivating Call-to-Action (CTA) film featuring four female leads from original Colors Bangla shows, participation by female celebrities associated with Colors Bangla, and audience engagement through submission of stills and videos. These submissions were curated by Colors Bangla and incorporated into the final brand film, which promises to be a celebration of diversity and empowerment.
On this occasion, Colors Bangla and Colors Bangla Cinema business head Vivek Modi said “Colors Bangla stands as a platform where every shade of femininity is acknowledged, celebrated, and amplified. Through the #NijerRongeRoj campaign, we aim to unite our audience with their favourite stars, allowing them to see themselves alongside their idols.”
The campaign culminated on 8th March, International Women’s Day, with the release of the brand film, promising to be a powerful testament to the strength and diversity of women everywhere.
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Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
