News Broadcasting
CNN ties up with Lotus Racing
MUMBAI: Lotus Racing and news broadcaster CNN International have announced a partnership deal that sees the newest Formula One team entering into a long-term agreement with the news network.
Under the bipartite agreement, CNN’s logo will feature on the T127 race cars, the drivers’ overalls and on all team clothing.
The deal will be managed by CNN’s commercial Partner Solutions Group, led by CNN International ad sales senior VP Rani R Raad.
Raad says, “The combination of two such global brands fits perfectly with CNN’s worldwide reach and brand positioning. This unique partnership with Lotus Racing takes CNN into a new era of marketing and promotions and puts us in front of a worldwide audience of millions.”
Lotus Racing joins the 2010 Formula One World Championship as one of the new teams granted an entry in 2009.
