CNN scores with air travelers

CNN International has another set of numbers to thump its chest about. The International Air Travelers survey (IATS Asia 7) – conducted by the European Data & Research Ltd (EDR) between March and April 2000 in the international departure/gate areas of ten major airports in Sydney, Melbourne, Manila, Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Seoul, Singapore and Taipei – has revealed that CNN reaches more than twice the number of international air travelers than its nearest rival the Beeb.

The survey shows that CNNI reaches 37 per cent of international air travelers on a weekly basis as against BBC World’s 19 per cent and CNBC Asia’s 15.4 per cent. IATS Asia 7 also confirmed that CNN International reaches 50 per cent of all senior business executives surveyed, the CNN press release states.

“This is a very positive result for CNN International. (It) endorse(s) our investment in regionalisation, which has meant a significant amount of extra spending to increase the localized content available to our viewers, ” says CNN International managing editor, Asia Pacific Bill Baggitt.