News Broadcasting
CNN scores with air travelers
CNN International has another set of numbers to thump its chest about. The International Air Travelers survey (IATS Asia 7) – conducted by the European Data & Research Ltd (EDR) between March and April 2000 in the international departure/gate areas of ten major airports in Sydney, Melbourne, Manila, Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Seoul, Singapore and Taipei – has revealed that CNN reaches more than twice the number of international air travelers than its nearest rival the Beeb.
The survey shows that CNNI reaches 37 per cent of international air travelers on a weekly basis as against BBC World’s 19 per cent and CNBC Asia’s 15.4 per cent. IATS Asia 7 also confirmed that CNN International reaches 50 per cent of all senior business executives surveyed, the CNN press release states.
“This is a very positive result for CNN International. (It) endorse(s) our investment in regionalisation, which has meant a significant amount of extra spending to increase the localized content available to our viewers, ” says CNN International managing editor, Asia Pacific Bill Baggitt.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
