News Broadcasting
CNN-News18’s new multimedia campaign showcases its year-long hold on No.1 spot
Mumbai: To showcase its year-long dominance in English news viewership, CNN-News18 India launched a multimedia campaign on Wednesday.
The English news channel released a page one ad in all editions of The Economic Times to announce its leadership in the genre. The multimedia campaign has gone live across digital platforms including social media, and is being extensively amplified on trade media platforms.
The campaign launched in The Economic Times newspaper highlights CNN-News18’s comprehensive, year-long lead over its key competitors both on TV and digital. The TV data shows that CNN-News18 has captured 35.3 per cent market share, which is significantly larger than that of Republic TV and Times Now. With Republic TV at 29.6 per cent and Times Now at 23.5 per cent market share, CNN-News18 stands apart as the undisputed leader in the English news segment. (Source: BARC | Market: India | TG: 2+ | Period: AVG Wk 16’22 – 29’23 | 8 Channels considered | Market share%)
On the digital front, CNN-News18 has captured a whopping 1.4 billion views on YouTube, surpassing Times Now and Republic TV at 795 million and 226 million views respectively. (Source: Socialblade | Period: Aug’22-July’23)
Furthermore, the channel displayed remarkable performance on Facebook with 787 million views. While Times Now stayed on the second spot with 731 million views, Republic was left far behind at 66 million views on Facebook. (Source: Crowdtangle | Period: Aug’22-July’23)
The high decibel campaign with a sharp copy and a bold visual breaks the category code to drive home the message and reiterates News18’s No.1 position among its competition with respect to viewership.
Since BARC resumed ratings of news channels in March 2022, CNN-News18 has consistently led the way in the English news genre. With dedicated viewership and impactful presentation of prime time anchors like Zakka Jacob, Anand Narasimhan, and Shivani Gupta, CNN-News18 is poised not only to expand its market share but also to enhance its brand image and establish stronger ties with advertisers with its growing visibility.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
