News Broadcasting
CNN–News18 claims leadership across segments
Mumbai: CNN-News18 has held the top spot in India’s TG: 2+ category for the past 36 weeks in a row with an average market share of 34.5 per cent according to BARC data, (Mkt: India | TG 2+ | Period: AVG Wk 16- 51’22 | 8 channels included).
CNN-News18 has consistently outperformed its competitors, especially during prime time. CNN-News18 received a staggering 32.1 per cent, according to BARC data (Market share per cent | Mkt: India | TG: 2+ | Mon-Fri (1800-2400 hrs) Wk 48-51’22 | 6 Channels examined).
In the English news category, the station regularly surpassed Times Now and Republic TV throughout the year (Mkt: India | TG 2+ | Period: AVG Wk 16- 51’22 | 8 channels examined). On 5 March 2022, BARC resumed its English news ratings, beginning with week 10.
According to BARC data, Republic TV, Times Now, and India Today Television each had a market share of 27.7 per cent, 24.0 per cent, and 6.6 per cent (Mkt: India | TG 2+ | Period: AVG Wk 16- 51’22 | 8 channels examined).
The network has extensively invested in its editorial resources, on-the-ground presence, and technology to make sure that the content and presentation of CNN-News18 remain distinctive and far ahead of its rivals.
Commenting on the achievement, CNN- News18 managing editor Zakka Jacob said, “Our strategy to broad-base our programming and cater to all geographies of the country has redefined how news is done and the ratings substantiate it. Our focus has always been on capturing all aspects of the biggest news stories of the day and conducting insightful debates that cover opinions from all stakeholders. We are grateful to our esteemed viewers that have put faith in our brand of no-shouting, non-preachy journalism.”
Additionally, CNN-digital News18’s platforms are seeing significant user growth. In comparison to the competitors, CNN-YouTube News18’s channel received the most views in the month of December.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
