News Broadcasting
CNN goes live for the first time with 3G
MUMBAI: CNN International has made its first ever global television broadcast from a mobile phone, live from the 3GSM conference in Barcelona. As part of CNN’s coverage from the conference, CNN went live to millions worldwide via the 3G network shortly after 7pm Hong Kong time, Monday February 12.
The ‘live via phone’ ninety second piece was broadcast by CNN International correspondent Jim Boulden for the daily news show, ‘Business International’ and opened CNN’s coverage from 3GSM trade show.
Tony Maddox senior vice president of news operations for CNN International said: “This new development underlines CNN’s clear commitment to developing 3G technology in news gathering. By adopting emerging technologies, CNN continues to lead the way in reporting from the field. 3G technology is enabling our correspondents to deliver packages and live broadcasts both quickly and easily from wherever they are in the world. This is an important demonstration of how we are evolving our newsgathering abilities using the latest technologies.”
Working with mobile technology partner Ericsson, CNN has invested in digital newsgathering which enables its global correspondents to add 3G phones to their reporting tools. The technology has already been tested through live reports on CNN’s broadband service, CNN Pipeline, but this is the first time the news network has used mobile devices for live television.
News Broadcasting
Govt extends suspension of BARC ratings for news channels by four weeks
Move aims to curb sensational coverage amid global conflict concerns
MUMBAI: India’s television news ratings freeze is set to run longer. The Ministry of Information and Broadcasting has extended the suspension of Television Rating Points reporting for news channels by another four weeks, following its initial order issued on 6 March.
The directive had instructed the Broadcast Audience Research Council to temporarily halt TRP data for news broadcasters for a month, or until further notice. According to media reports, the pause has now been extended by an additional four weeks, taking the suspension into a second consecutive month and signalling continued regulatory unease.
At the heart of the decision are concerns over sensational and speculative reporting by sections of the news media, particularly during coverage of the US–Iran conflict. The ministry believes such content risks amplifying public anxiety and distorting viewer perception during sensitive geopolitical developments.
Industry watchers say the extension underscores a broader push to nudge news broadcasters towards more measured and responsible reporting. Earlier signals had hinted that the suspension could be prolonged further if channels failed to dial down panic-driven narratives.
For broadcasters and advertisers alike, the absence of TRP data continues to cloud visibility on audience behaviour, even as it sharpens the spotlight on editorial conduct.
